CHAPTER 13
Utilization Monitoring & Reporting

Throughout this book, we have discussed a number of tools that can be used for tracking activity across social media platforms. Once you have made your purchases or have selected one or more of the free tools that are available, your process for consistently monitoring and reporting social media activity must be put into place. We will address these basic questions throughout this chapter, integrating them into our three Utilization metrics of technology, intellectual property, and copyright:

Who will you monitor?

What will you look for and what tools need to be in place?

Where will you search for posts?

When will you do the monitoring?

How will you accomplish the monitoring?