Home Page Icon
Home Page
Table of Contents for
Title
Close
Title
by Alison Theaker
The Public Relations Handbook, 5th Edition
Cover
Title
Copyright
Contents
List of figures
List of tables
Notes on contributors
Preface
Part I The context of public relations
1 What is public relations?
2 Public relations and communications
3 Public relations, politics and the media
4 Public relations and management
5 Ethics, professionalism and regulation
Part II Strategic public relations
6 Public relations and corporate communication
7 Public relations and corporate identity
8 Risk, issues and crisis management: a collaborative role for public relations
9 Public relations and corporate social responsibility
10 Measurement and evaluation
11 The public relations of globalisation
Part III Stakeholder public relations
12 Media relations in the social media age
13 Internal communications
14 Financial communications
15 Public sector public relations
16 Consumer public relations
17 Business-to-business public relations
18 Public relations and engagement in the not-for-profit sector
19 Using new technology effectively in public relations
20 Activism and public relations
Part IV Shaping the future
21 Future challenges for PR
Bibliography
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
The Public Relations Handbook
Next
Next Chapter
Copyright
The Public Relations Handbook
5th edition
Alison Theaker
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset