Fifth edition published 2016
by Routledge
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© 2016 selection and editorial matter, Alison Theaker; individual chapters, the contributors
The right of Alison Theaker to be identified as author of the editorial material, and of the contributors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Every effort has been made to contact copyright holders. Please advise the publisher of any errors or omissions, and these will be corrected in subsequent editions.
First edition published 2001 by Routledge
Fourth edition published 2012 by Routledge
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Names: Theaker, Alison, author.
Title: The public relations handbook/ Alison Theaker.
Description: 5th edition. | Abingdon, Oxon; New York, NY: Routledge, 2016.
Includes bibliographical references.
Identifiers: LCCN 2015040935
ISBN 9781138890954 (hardback)
ISBN 9781138890961 (pbk)
ISBN 9781315709918 (e-book)
Subjects: LCSH: Corporations – Public relations.
Classification: LCC HD59.T474 2016 | DDC 659.2 – dc23
LC record available at http://lccn.loc.gov/2015040935
ISBN: 978-1-138-89095-4 (hbk)
ISBN: 978-1-138-89096-1 (pbk)
ISBN: 978-1-31570991-8 (ebk)
Typeset in Helvetica and Avant Garde
by Florence Production Limited, Stoodleigh, Devon, UK