Part I The context of public relations
2 Public relations and communications
3 Public relations, politics and the media
4 Public relations and management
5 Ethics, professionalism and regulation
Part II Strategic public relations
6 Public relations and corporate communication
7 Public relations and corporate identity
8 Risk, issues and crisis management: a collaborative role for public relations
9 Public relations and corporate social responsibility
11 The public relations of globalisation
Part III Stakeholder public relations
12 Media relations in the social media age
15 Public sector public relations
17 Business-to-business public relations
18 Public relations and engagement in the not-for-profit sector
19 Using new technology effectively in public relations