Figures
1.1 Summary of the PR process capturing the dynamic nature of the planning process
1.2 The organisational relationship onion
1.3 Marketing and public relations activities overlap diagram
2.1 Adaption of the Shannon and Weaver model of communication
2.2 The Osgood–Schramm model of communication
2.3 The one-step and two-step flow models
2.4 The Westley–MacLean model of communication
4.1 An example of PEST analysis
4.2 De Wit and Meyer’s web of relational actors
6.1 Various forces in the external environment combine to influence a company’s licence to operate
6.2 The strategic management of public relations
7.1 Mapping the relationship between relevant concepts
7.3 Adapted version of van Riel’s model of corporate identity management
7.5a Queen Margaret University College, old logo
7.5b Queen Margaret University College, new logo
7.6 Queen Margaret University College, new campus
7.7 Queen Margaret University College library, new campus
8.1 Stakeholder levels and associated public relations leader roles
8.2 Public relations roles based on Muzi Falconi
8.3 Specific infrastructural characteristics identified by Muzi Falconi
8.4 Public Relations Information System Management (PRISM)
8.5 Example risk assessment matrix
8.6 Simple traffic light system
8.7 Crisis management coping strategies
8.8 Crisis response strategies proposed by Coombs
9.1 CSR issues, definitions and indicator sources
9.2 Presence of CSR issues on the corporate websites of Rabobank and Bank of Ireland
9.3 Expositive and interactive resources
10.1 Key recommendations for writing measurable objectives
10.2 Pyramid Model of PR Research
10.4 Pathways for participation
11.1 Stakeholder areas for the Pakistan Pink Ribbon Campaign
11.2 Demographic of Twitter traffic during the Gezi Park protest
13.2 The structure for channels that internal communication professionals need
13.3 Planning a line manager communications process begins with five essential questions
13.4 The internal communication value chain
15.1 Northampton County Council You Choose – diagram summarising campaign feedback
15.2 Residents speaking to council representative at Brackley roadshow, March 2010
16.2 Beyond Dark’s Measure of Pleasure research: blowing bubbles
17.1 Paris Air Show 2013, Mettis Aerospace stand
18.1 Action for Children – myth-busting campaign
18.2 Diabetes UK – Diabetes Risk Score website
18.3 Battersea Dogs and Cats Home – Cat Takeover campaign
19.1 Pattern of assimilation of new technology into PR practice over time
19.2 Extension of employment of new technology around PR practice
19.4 Twitter conversational groups
19.5 Options to consider in determining narrative and communications
19.6 Items correlating with technological readiness