1.2 Summary of the evolution of PR
1.3 Characteristics of four models of PR
1.4 Summary of the structure of PR
1.8 Tools of marketing communications
2.1 A summary of some of the main persuasion theories
2.2 The diffusions of innovation model – a model of stages in the innovation-decision process
2.3 A summary of some of the leading sociological thinkers and associated PR scholars
2.4 How PR theories can help PR
13.1 Essential demographic information
13.4 Core competencies for internal communicators
18.1 Twelve charitable purposes defined by the Charities Act 2011