It's one thing to write good things about your product, and it's entirely different if someone else writes good things about your product. One of the best ways to get users to trust your brand is to enable reviews. Positive reviews can reinforce your own claims. Negative reviews can also be useful by showing the limits of your products. Some people will want to see that information, and you can capture that by displaying product reviews.
Enabling reviews on your site is very similar to enabling WordPress comments. Let's take a look at the following steps:
- From the WordPress admin, go to WooCommerce | Settings.
- Click on Products.
- Scroll down to Reviews and you'll see several options.
- Make sure the Enable ratings on reviews setting is checked.
Note
I recommend enabling both Ratings are required to leave a review and Show "verified owner" label for customer reviews. The first will make sure people leave a legitimate review. If you don't force a user to say why they're leaving a one-star review, you can't do much about it. The second setting is good for showing users that the reviewer is a legitimate owner. There's less chance the review could be fake.
- Click on Save changes.
To make sure your customers can definitely leave a review, you should log out of your site, go to the product page, and make sure there's a form that lets you leave a review. If it isn't there, then there could be something wrong with your theme.
There is a recipe in this chapter that will show you how to automatically send follow-up e-mails to customers. This is an excellent way to get reviews on your site.