If you're offering different subscriptions with similar features, it's really nice to help the customer understand which subscription is the right one for their budget. One of the best ways to do this is to create a pricing table that highlights the differences at a glance. The WordPress ecosystem already has a pricing tables plugin available for free on the WordPress.org plugin repository.
You must have the WooCommerce Subscriptions plugin installed and activated on your site. You should also have two Simple subscription products set up on your site.
There are three parts to this recipe. The first part of this recipe involves installing the right plugin.
- From the WordPress admin, go to Plugins | Add New.
- Run a search for the Easy Pricing Tables Lite by Fatcat Apps plugin.
- Install and activate the plugin.
Now that we have the plugin installed, we need to create a pricing table.
- In the WordPress admin, you'll see a new menu item called Pricing Tables. Go to Pricing Tables | Add New.
- Enter a name for the pricing table.
- For each of your subscription products, you'll want to enter a Plan Name, Pricing, and Plan Features (one per line).
- You should also fill in the Button Text, which can be something as simple as
Subscribe. - Finally, you should fill in the Button URL. The easiest way to get the pricing table to work with WooCommerce is to enter the URL for your subscription product.
Note
If you enter the the URL for your product page into the Button URL, that will take the customer to the subscription product page and they have to click one more time to add it to the cart. If you want it to be done in one step, you'll have to create a URL that automatically adds a product to the cart. It sounds complicated, but can be done in a step-by-step manner. I've already documented how to do this on my blog at: http://speakinginbytes.com/2014/06/create-pricing-table-woocommerce/.
- Once you're done putting your product information into the pricing table, click on the Save button.
Now we have a pricing table, but we have to put it somewhere on our site.
- Click on the Deploy (Get Shortcode) button. A pop-up will appear. Copy the shortcode from the pop-up.
- You can now paste this shortcode into the content of any existing WordPress page or post and it will display the pricing table. You could, of course, create a new WordPress page or post if you like. Save the page and it should look something like the following screenshot:
You may notice when you install the Easy Pricing Tables plugin that there's a prompt for you to join a Pricing Table Crash Course. I highly recommend this crash course. It goes into the fundamentals of pricing and can help you convert more visitors into customers and also possibly raise your prices.
The Easy Pricing Tables plugin has some prebuilt styles that you can modify so you don't have to custom-code CSS. When you're editing the pricing table, you will see a Design tab. Click on that tab and take a look at all of the design options built into the plugin.