Words and Symbols on the Television Screen
Most of the graphics on the air will include some kind of text, whether that be a few semi-transparent words in an effect or a block of text in a full-screen graphic for a news program or commercial.
Photoshop CS allows you to work with vector text tools to create flexible type. The advantage of vector type over raster type is that it can be infinitely scaled without losing quality. Vector type sits patiently, willing to let you edit it again and again without losing any quality or disrupting any of the other layers—even if layer styles assigned to it. Photoshop’s Type tool is so powerful, many producers are using it exclusively to create titles for their programs.
Tips in this chapter will help you get the most out of the Type tool, which is a heck of a lot. We’ve also included some basic design concepts; after all, the Type tool only does what you tell it to do.
The foundation of typography is the font, the set of specifically styled characters. Most are text characters, while some, like Wingdings, look more like clip art images. Several fonts came with your computer’s operating system. You can remove and install fonts from your computer, and whatever fonts are loaded in your system will be accessible in Photoshop. Fonts can make or break a project, so it’s not uncommon for a production house to have thousands of them. However, you should have no more than 100 loaded at any time. Having too many fonts loaded can severely limit your entire system’s performance, not to mention slow Photoshop down.
Photoshop runs through the list of installed fonts each time it starts, so the more fonts you have installed, the longer you stare at the feather on the startup screen.
Fonts can be broken down into two distinct groups: the serifed and the sans serifed. A serif is the fine line finishing off the main stroke of a letter. Sans serif literally means “without serif,” and these fonts are evenly-weighted and can appear cleaner, especially when comparing small fonts. Many people prefer serifed fonts, and for print purposes they are great, but when you use them in video you’ve got to be careful. The serifs are often very thin and can cause some pulsing or shimmer on TV screens. If you can sell your client on a sans serif font, you may avoid some annoying problems.
Sans serif fonts compress text into small spaces nicely, and are easy on the eyes when broadcast. A viewer may prefer to read serifed fonts in print, but for video sans serif is the way to go.
We can break fonts down a bit further—into two more groups: traditional and modern. Traditional style fonts are what you probably read every day. They are serifed fonts with a diagonal stress, and they’re great for large bodies of printed text. Traditional are based on handwriting styles. Some examples are Times New Roman and Goudy.
Modern style fonts are probably useful for most video work. They sometimes have serifs, but not always. The have a vertical stress, which makes them more legible when compressed into small amounts of space. These fonts look great when used as large headings. Some examples of modern fonts are Verdana and Georgia.
The line of ‘T’s under the type options is an area that many people overlook. The first two are the Faux Bold and Faux Italic buttons, which bold or italicize your text characters. If the font you’re using has a bold or italic style, you should definitely use that, but for fonts that don’t have those styles, this sometimes works pretty well.
Next you’ve got buttons for All Caps, Small Caps, Superscript, Subscript, Underline, and Strikethrough. These are not incredibly useful in broadcast video applications, but they’re there if you want to try them on your text.
An even easier shortcut, Ctrl+clicking (contextual-clicking) on any selected text will bring up several of these options, along with Spell Check and Find and Replace commands.
Creating and editing type in Photoshop is simple.
From here you can change the color of the text, the placement, and loads of other options. With the text selected:
The Character Palette offers complete control over the look of your text. To open the Character Palette select Window>Character or click the Character Palette button in the Options bar. Leave your text selected (if it’s not selected, just choose the Type tool and Ctrl+click (contextual-click) in the document and choose Edit Type) and you can make any of the following adjustments.
So you want to create text that follows a custom path? Well, it’s simple. You can make your type follow any vector path.
Once you get the text created, it’s also easy to move it around the path.
The Horizontal and Vertical Type tools create different looks when typing on paths.
Want a preview as you scroll through your fonts to find the perfect one? Sure you do. You never know exactly what font is going to look best. Try this method to see what each font looks like very quickly.
So now you know what font you want to use, but you've got multiple layers of text to change. Save some time by changing them all at once.
This works with all the Options Bar settings.
Holding the Type Tool icon down opens a menu containing both horizontal and vertical Type tools and horizontal and vertical Type Mask tools. Type Mask tools make an active selection based on the outlines of vector text. With a type selection you can stroke or fill just the selection to create a new bitmap layer, or use the type selection in another layer.
As this chapter’s introduction noted, many producers use Photoshop instead of their NLE’s title tools. Misspelling a word is an embarrassing mistake TV producers can’t afford to make. Luckily, Photoshop offers a few ways to help avoid typos.
You may need to change a single word or number that appears in several layers of type. For example, say you’re finishing up a graphic for an event only to find out the date or location has changed. Photoshop’s Find and Replace command comes in handy in situations like this.
If you want to change only part of a document’s text, use the Forward setting. It searches forward from an insertion point you leave active in the text. Whole Word Only will restrict Photoshop from changing text that is part of a bigger word.
Don’t forget to keep your text inside the title safe areas. Photoshop CS can automatically create guides to show you where the title safe areas are. To make a new document with title safe guides:
If using Photoshop CS2, be sure to check out the new Video Actions from the submenu of the Actions Palette.
For broadcast video you’ve got to be careful with your color selections. When you want white, use an off-white color with a value no higher than 235 in the RGB color picker. Blacks should be no less than 16 on the same scale. Keep your colors safe for the screen to avoid muddy darks and burning lights.
Using an anti-aliasing method on your type is almost always a good idea. Anti-aliasing blends the edges of the text to make a smoother effect. Anti-aliased text looks clean and smooth, it’s less likely to create noise on TV screens, and it’s easy to create.
You’ll notice the difference between the None setting and any of the others, but the other four may produce only a subtle difference in your text. Experiment to find what you like best.
Using the Type tool and the Layers palette you can create some pretty cool text effects. Here’s a simple example. Keep in mind type layers are vector based, so many filters require first rasterizing them, or turning them into pixels. Don’t worry, Photoshop will do this for you – with your permission, of course.
You can dramatically alter your typed characters with Layer Styles. These include drop shadows, strokes, color and pattern overlays, glows, and bevels. Layer Styles are powerful because they update with the type even after you transform size or perspective. To apply Layer Styles:
By default, the drop shadow you apply to each layer follows the lead of the first you set, the global light. The angle of the shadow will default to the global light angle value. When you change this in a subsequent layer, Photoshop will change the shadow’s angle on all layers. This is often to your advantage, but you can circumvent it by clicking Use Global Light in the Drop Shadow submenu.
You can put an object and a copy of its drop shadow on separate layers. This is handy when you want to transform the shadow independently from the image and can produce an interesting perspective effect.
Once you apply a style to one layer, it’s easy to apply the same style to other layers in the same document.
We'll wrap this chapter up with some general tips about graphic design. If you're interested and have time, consider reading further into the art of graphic design. Until then, keep these basics in mind.