If you're part of an organization such as an educational or training department, you probably don't have to worry too much about attracting students to your course because you have assistance and support. If, however, you need to advertise and market the course yourself, where do you start? The best option is to go through your professional organization. If you managed to get your course certified for professional and/or continuing education credits, you can use the professional body or educational establishment that granted you the certification. Here's a list of other sources you may find useful: