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STEP 7
HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

Approaching the inmost cave

For this stage, the ‘inmost cave' could be an analogue location but it may also be represented by a deep conflict, or even a depression, in which lies a terrible danger or internal dilemma that the heroine has not yet had to face. As the heroine moves toward the cave, she must make careful and final preparations before taking the ultimate leap into the great unknown. As the heroine crosses the Rubicon into the inmost cave, she may once again face the same doubts and fears she first encountered upon her call to adventure. At this juncture she may need to stop and reflect upon her journey thus far and the potentially treacherous landscape ahead of her to rediscover the courage required to continue into the future. This brief point of reflection and respite empowers us to empathise with what is at stake and the magnitude of the challenge or ordeal that is waiting around the corner for the heroine. This also exacerbates the tension and anticipation of the ultimate test.

Here's how Luke's inmost cave looked:

Inner journey: Preparing for a big change — on the Millennium Falcon, Obi-Wan teaches Luke about the Force.
Outer journey: Approach the inmost cave — the ship is captured by the Death Star, and the group finds itself inside the enemy's stronghold.

And here's how it looked for Birgitta:

Inner journey: Approach the inmost cave — digital disruption keeps eating away at Georg Sörman's margins, the Old Town landlord actively halts financing of the revitalisation strategy, and the landlord at the main menswear store announces that they will forcibly disrupt the store for up to six months with repairs to their inner plaza, which is also Birgitta's shop's ceiling.
Outer journey: Preparing for a big change — Birgitta, Lars-Olof and Anders have joined the Family Business Network to learn the family business force of collaboration and succession and, in its second module, learn and agree on family values. Together, Birgitta and Co. decide on a final brand concept that is to be rolled out to clients over twelve months, and that is to become the symbol of the renaissance of the brand. The new brand is launched in an initial phase for the April VIP Day in 2015, and is recommitted to at the second module of FBN in September 2015.

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Table of Contents for STEP 7: HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

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Table of Contents for
STEP 7: HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON