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STEP 10
HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

Road back

This stage represents the antonym or antithesis to the initial call to adventure, when the heroine had to first cross the threshold. This is the time she must return home with her reward, and on this journey fears are replaced with potential vindication and acclaim, or even absolution or exoneration. At this juncture, the odyssey is not complete and the heroine may need one last push back into the ordinary world. The moment before the heroine finally re-commits to the final stage of the odyssey may be a moment in which she has to decide between her own personal goals and that of an even higher cause.

Here's what the road back looked like for Luke in Star Wars:

Inner journey: Rededication to change — Obi-Wan sacrifices himself to help the team escape. The Death Star follows them to the Rebels, determined to destroy their base.
Outer journey: Road back — Luke joins the Rebel's attack on the Death Star.

And here's where Birgitta was up to:

Inner journey: Rededication to change — after completing the FBN Owner's Program Module 2, Georg Sörman together with Anders write an open and vulnerable letter to clients in September 2015 (incidentally, inspired by a version of the hero's journey) about the brand's codified values and ways of meeting the external digital threat with a renewed heartfelt focus and a renaissance of the ‘personal touch'.
Outer journey: Road back — the letter, combined with the launch of Georg Sörman's second broadsheet Välsytt Herrnytt, leads to a record sales result at the autumn VIP day in 2015, with clients joining the collaborative call to arms to bring the personal touch back to retail.

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Table of Contents for STEP 10: HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON

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Table of Contents for
STEP 10: HERO'S JOURNEY WHEEL FOR MAMMA SÖRMAN-NILSSON