Contents ◾ ix
Measuring Customer Satisfaction Results ........................................................................ 50
Integration of Consumer Data ......................................................................................... 50
Conclusion ........................................................................................................................52
4 Strategic Framework (Inputs to Strategic Planning) ..................................................53
Introduction......................................................................................................................53
Environmental Scan ......................................................................................................... 54
Regulations and Legal Environment .................................................................................55
Industry Standards........................................................................................................... 56
Marketplace–Customer Base ............................................................................................59
Organizational Culture .................................................................................................... 60
National and International Requirements (Political and Economic) ..................................61
Competitive Intelligence .................................................................................................. 62
Business Intelligence ........................................................................................................ 63
Technical Environment and Culture ................................................................................ 63
Business Drivers ................................................................................................................65
Business Drivers for the Enterprise .......................................................................... 66
Additional Environmental Scan Resources ........................................................................67
Scenario Planning ............................................................................................................ 68
Futurist Consultant Services ............................................................................................ 69
Blue Ocean Strategy versus Red Ocean Strategy .............................................................. 70
Future (the Need to Be Forward Looking)....................................................................... 71
Conclusion ....................................................................................................................... 72
5 Developing a Strategic Planning Process ...................................................................73
Roles and Responsibilities .................................................................................................74
Process and Procedures .................................................................................................... 75
Get Ready to Plan for a Plan .............................................................................................76
Planning, Preparation, and Facilitation ............................................................................ 77
Building a Foundation for Strategy (High, Wide, and Deep) ........................................... 79
In the Beginning .............................................................................................................. 79
Vision, Mission, and Strategic Initiatives ................................................................. 80
Vision Statement ............................................................................................ 80
Mission Statement ..........................................................................................81
Strategic Initiatives ..........................................................................................81
Analysis................................................................................................................... 82
Strategy Formation (Goals, Measurable Objectives) ................................................ 83
Implementation (a Bias toward Action and Learning) ...................................................... 84
Keys to Success for the Implementation Stage of Strategic Planning ........................ 84
Feedback, Tracking, and Control ......................................................................................85
Completion ...................................................................................................................... 87
Best Strategies (Strategies at Work) .............................................................................. 87
Conclusion ....................................................................................................................... 88
6 Gates, Geeks, and Guards (Security Convergence).....................................................91
Introduction......................................................................................................................91
Terms and Defi nitions ............................................................................................ 93
Benefi ts of Security Convergence ..................................................................................... 93
TAF-K11348-10-0301-C000toc.indd ixTAF-K11348-10-0301-C000toc.indd ix 8/18/10 3:20:00 PM8/18/10 3:20:00 PM