-
M-2, M-3 assets, 49
-
MacDonald, Bob, 13
-
Macromedia, 183
-
Madoff, Bernie, 75, 510
-
maintenance products, 390
-
make-or-buy decision, 312
-
Malcolm Baldrige National Quality Awards, 325
-
management
-
behavior outside office, 63–64
-
controlling, 216–220
-
definition, 201
-
employee behaviors, 203
-
first-line managers, 203
-
middle managers, 203
-
mission statement, 207–208
-
operational planning, 209
-
organizing, 211–216
-
planning, 205–211
-
security breaches risks, 295–296
-
skills, 203–205
-
strength-based management, 232–233
-
SWOT (strengths, weaknesses, opportunities, threats) analysis, 208–209
-
tactical planning, 209
-
theories of motivation and, 230
-
top managers, 202–203
-
vision statement, 207–208
-
management development programs, 261–262
-
management information system (MIS), 291
-
management team, 196–197, 542
-
managerial accounting, 473–474
-
managers
-
best teams, 243
-
code of ethics, 80
-
employee motivation, 230
-
executive coaches, 262
-
leadership, 235
-
management development programs, 261–262
-
mission statement, 80
-
on-the-job training, 261
-
terminating employee, 269
-
Theory X model, 231
-
Theory Y model, 231
-
training, 261–262
-
Manpower, 268
-
manufacturer/dealer agreements, 127
-
manufacturers, 314
-
manufacturers’ agents, 430
-
manufacturer’s brand, 393–394
-
manufacturing
-
global competition, 310
-
global economy, 310–311
-
importance, 310
-
shutting down plants in U.S., 10–11
-
social media, 314
-
supply chain management, 329–330
-
manufacturing facility, 315–318
-
market analysis, 197
-
market-based economy,
-
market economy, 29
-
market extension merger, 184
-
marketing
-
benefits, 353–354
-
business plans, 542–544
-
business-to-business (B2B) markets, 373
-
consequences of purchase, 355
-
consumers, 353–354
-
corporate social responsibility (CSR), 68
-
criticisms, 354–355
-
customer relationship management (CRM), 352
-
definition, 349
-
economic changes, 361
-
employees, 353
-
evolution, 350–352
-
form utility, 354
-
globalization and opportunities, 90
-
hidden fees, 355
-
integrated marketing communications, 412
-
investors, 353
-
marketing concept, 351–352
-
marketing department, 350
-
marketing era, 351–352
-
mobile marketing, 417
-
not-for-profit organizations, 353
-
ownership utility, 354
-
personal information misuse, 355
-
persons, 353
-
place utility, 354
-
production era, 350–351
-
product life cycle, 383–384
-
sales era, 351
-
sellers, 353
-
society, 353
-
tactics, 355–359
-
target markets, 367–368
-
task utility, 354
-
time utility, 354
-
viral marketing, 361
-
marketing concept, 351–352
-
marketing department, 350
-
marketing environment, 359–363
-
marketing era, 351–352
-
marketing intermediary, 427–430
-
marketing mix, 356–357
-
communication, 358
-
competition, 360
-
convenience, 358
-
cost, 358
-
customer, 358
-
customer relationships, 359
-
development, 382
-
implementing, 358–359
-
influences and consumer behavior, 371
-
place, 356–357
-
presenting differently, 357–358
-
price, 356–357, 381, 398–404
-
product, 356–357, 381
-
promotion, 356–357, 359
-
marketing objectives, 366, 412
-
marketing online, 283–286
-
marketing plan, 358, 365–366
-
marketing process, 358
-
marketing strategy, 356–357
-
marketing yourself, 442–448
-
marketplace competition,
-
market price, 31, 33
-
market research, 197, 358, 363–365
-
market risk, 498
-
markets, 29
-
ethical focus, 77–78
-
identifying need, 358
-
monopolistic competitive market, 401
-
monopoly, 402
-
oligopoly, 402
-
perfectly competitive market, 401
-
societal marketing, 352
-
market segment, 367
-
market segmentation, 367
-
market testing, 382–383
-
Markopolos, Harry, 510
-
Marx, Karl, 28
-
Maslow, Abraham, 229
-
Massachusetts Institute of Technology, 194
-
mass customization, 312–314
-
M-1 assets, 48–49
-
mass production, 312–313
-
master limited partnership (MLP), 170
-
mastery, 234
-
Match, 287
-
materials handling, 433
-
materials requirement planning (MRP), 324
-
matrix organization, 215
-
Mattel, 104, 109, 123, 312
-
maturity date, 512
-
Mayo, Elton, 233
-
McClelland, David, 229–230
-
McDonald’s Corporation, 10, 17, 36, 102–103, 122–124, 139, 262, 310–311, 368, 509
-
McGregor, Douglas, 231
-
mediation, 274
-
medical vaccines, 77
-
Medicare, , 44
-
Meeting Wizard, 205
-
MeetMe, 140
-
Mehrabian, Albert, 342
-
memos, 341
-
mentors, 262
-
MERCOSUR, 101
-
Mercy General Hospital, 203
-
mergers, 126, 181–185
-
MESA Products Inc., 325
-
message, 412
-
Metro-Goldwyn-Mayer, 182
-
Miao, Lin, 142
-
microeconomics, 27
-
microloans, 465
-
micropreneurs, 139–140
-
Microsoft, , 37, 40, 78, 104, 127, 141, 182, 262
-
Mid-America Transplant Services, 325
-
middleman, 427
-
middle managers, 203–204, 209
-
MidwayUSA, 325
-
Millennials, 241–242
-
Millennials Rising: The Next Generation (Howe and Strauss), 241
-
minorities, , 133
-
Mint.com, 528
-
Minute Maid orange juice, 90
-
mission statement, 65, 80, 149, 196, 207–208, 540–541
-
missionstatements.com website, 207
-
mixed economies, 29–30
-
Mobil, 183
-
mobile apps, 301
-
mobile devices, 136, 300–301, 344
-
mobile marketing, 135–136, 417
-
ModCloth, 299
-
model laws, 125
-
monetary policy, 47–49
-
money management, 528, 529–533
-
money market funds, 518
-
MoneyStrands.com, 528
-
money supply, 48–51
-
monopolies, 38, 40, 126, 402
-
monopolistic competition, 39
-
monopolistic competitive market, 401
-
Moody’s, 469, 514
-
moral relativism, 59
-
motivation
-
employees, 227–229, 234
-
evolution of motivational theories, 233–234
-
extrinsic motivators, 230
-
intrinsic motivators, 230
-
motivational theories in modern workplace, 230–233
-
personal motivation, 227
-
strength-based management, 232–233
-
motivational theories, 230–234
-
Motivation and Personality (Maslow), 229
-
motivator factors, 230
-
motivator-hygiene theory, 230
-
Motorola, 326
-
MS Analysis Services, 293
-
multidomestic strategy, 102
-
multilevel marketing (MLM), 432
-
multinational enterprises, 10, 17–18, 91–92
-
municipal bonds, 514
-
Munroe, Natalie, 345–346
-
Musk, Elon, 234, 240, 284
-
mutual funds, 517–520