Nabisco, 395

Nardelli, Robert, 220

NASDAQ, 507, 508, 510

National Association of Securities Dealers Automated Quotations (NASDAQ), 510

national brand, 393

national businesses, 16–17

National Labor Relations Board, 275

National Science Foundation Innovation Corps (I-Corps), 151

NationsBank, 184

Natural Growers, 180

natural resources, 4, 93–94

Nayar, Vineet, 215

NeedtoMeet, 205

negative political ads, 419

negative publicity, 420

negligence, 122

negotiating strategies for job search, 454–455

net asset value (NAV), 520

Netflix, 6, 7, 287

net income, 484–485

networking, 448–449

networking letter, 446

network organization, 215–216

new product development, 381–383, 387

newspapers, 450

New York Stock Exchange (NYSE), 507

niche markets, 358, 367

niche portals, 286

Nike, 10, 124, 216, 391, 393, 414, 480–489

Nokia, 104

no-load funds, 520

nonbank lenders, 464–465

nonconvertible currency, 108

nondisclosure agreement, 124

nondurable goods, 388

nonstore retailers, 431, 432

Nordstrom, 311

North American Free Trade Agreement (NAFTA), 100

North Mississippi Health Services, 325

Northwestern University, 275

not-for-profit organizations, 4, 179–180

• accounting, 474–475

• marketing, 353

• mission statements, 208

Nutrition Labeling and Education Act (1990), 397

NYSE Euronext, 507