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Self Test Multiple Choice
by Kendall Martin, Mary Anne Poatsy, Michael R. Solomon
Better Business, 5/e
with MyBizLab®
Better Business
Dedication
Brief Contents
Contents
About the Authors
Reviewers
New to the Fifth Edition
Letter from the Authors
Prologue The 10 Easy Steps for Better Business Success
Better Business
Part 1 Looking at the Business Environment
Chapter 1 Business Basics
Objectives
Objective 1-1 The Business Landscape
Business Defined
The Factors of Production
Objective 1-2 Common Business Challenges and Opportunities
Competition
Social Environment
Globalization
Technological Changes
Objective 1-3 Types of Businesses
Local and Regional Businesses
National Businesses
Multinational (International) Businesses
Objective 1-4 Taking Business Personally
Life Skills for Business
Chapter 1 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
The Competitive Edge
Ethics and Corporate Social Responsibility
Cultural Awareness: Unwritten Laws
Web Exercises
References
Chapter 2 Economics and Banking
Objectives
Objective 2-1 The Basics of Economics
Economics Defined
Economic Systems
Planned Economic Systems
Market Economies
Mixed Economies
Business and Economics
Objective 2-2 Determining Price: Supply and Demand
Supply
Demand
Factors That Determine Price
Factors That Affect Demand
Factors That Shift Supply
Objective 2-3 Degrees of Competition
Monopolies
Duopolies and Oligopolies
Monopolistic Competition
Perfect Competition
Objective 2-4 Economic Indicators
Gross Domestic Product
Consumer and Producer Price Indices
The Unemployment Rate
Productivity of Firms
Objective 2-5 Government and the Economy
Economic Policies
Fiscal Policy
Monetary Policy
Reserve Requirements
Short-Term Interest Rates
Open Market Operations
Chapter 2 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
The Great Debate
Debate Topics
Ethics and Corporate Social Responsibility
Economic Inequality
Questions for Discussion
Web Exercises
References
Chapter 3 Ethics in Business
Objectives
Objective 3-1 Ethics: The Basics
Ethics Defined
Systems of Ethical Conduct
Personal Ethics
Objective 3-2 Personal Ethics Meets Business Ethics
You as a Person and as an Employee
Identifying a Company’s Ethics
Objective 3-3 Corporate Social Responsibility
The Five Pillars of Corporate Social Responsibility
The Conflict of CSR in the Business Environment
The Benefits of CSR
Measuring CSR
CSR and Social Networking
The Challenges of CSR
The Effects of CSR on Society
The Effects of Individuals on CSR
Objective 3-4 Dangers of a Weak Ethical Focus
Legal Regulations and Legal Compliance
Recovering from Weak Ethical Conduct
Objective 3-5 Business Opportunities Created by Ethical Needs
Creating New Markets with an Ethical Focus
Businesses Going Green
Objective 3-6 How Businesses Develop an Ethical Environment
Ethical Focus from the Start
Ethical Focus Every Day
Chapter 3 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
One Issue, Three Sides
Scenario
Ethics and Corporate Social Responsibility
Personal and Business Ethics
Web Exercises
References
Chapter 4 Business in a Global Economy
Objectives
Objective 4-1 What Is Globalization?
The Effects of Globalization
Reasons for the Rise in Globalization
Global Business Trends
Objective 4-2 International Trade
International Competition
Fostering Competitiveness
The Benefits and Costs of International Trade
Objective 4-3 Free Trade and Protectionism
Types of Trade Barriers
Trade Barriers: Winners and Losers
International Organizations Promoting Free Trade
Regional Free Trade Agreements
The European Union
The North American Free Trade Agreement
Other Free-Trade Areas
Objective 4-4 Conducting Business Internationally
International Business Strategies
Entering Foreign Markets
Exporting
Turnkey Projects
Franchising
Licensing
Joint Ventures
Strategic Alliances
Contract Manufacturing
Wholly Owned Subsidiaries
The Advantages and Disadvantages of Each Entry Mode
Objective 4-5 International Business: Economic Factors and Challenges
The Role of Exchange Rates
Export and Import Prices
Trade Deficits and Trade Surpluses
Fixed and Freely Floating Exchange Rate Systems
Nonconvertible Currency and Countertrade
Other Economic Challenges to Conducting International Business
Economic Growth and Development
Government Economic Policies
Socioeconomic Factors
Objective 4-6 Creating Successful International Businesses
Sociocultural Challenges
Political Challenges
Legal Challenges
Ethical Challenges
Chapter 4 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
The Devil’s Advocate
Ethics and Corporate Social Responsibility
Offshore Outsourcing
Scenario
Questions for Discussion
Web Exercises
References
Mini Chapter Chapter 1 Business Law
The U.S. Legal System
Sources of Law
How Laws Affect Businesses
Running a Business: Essential Concepts of Business Law
Contract Law
Elements of a Contract
Breach of Contract
Tort Law
Intellectual Property Laws
Sales Law
Antitrust Laws
Environmental Laws
Laws for Consumers and Employees
Advertising Laws
Employment and Labor Law
Laws That Govern Closing a Business
Bankruptcy
Key Terms
References
Part 2 Starting and Structuring a Business
Chapter 5 Small Business and the Entrepreneur
Objectives
Objective 5-1 Small Business: The Mainstream of the American Economy
Small Business and the Economy
Small Business and the Workforce
Reasons for Starting a Small Business
The Impact of Technology on Small Businesses
Social Media and Mobile Marketing
Objective 5-2 Entrepreneurs and the American Dream
The Traits of Successful Entrepreneurs
Types of Entrepreneurs
Entrepreneurial Teams
Objective 5-3 Buying Franchises and Existing Businesses
Franchising Basics
Pros and Cons of Franchising
Franchising Considerations
Buying an Existing Business
Objective 5-4 The Risks of Small Businesses and Where to Get Help
Why So Many Small Businesses Fail
Getting Help
Objective 5-5 Financing Considerations
Cash and Credit
Small Business Loans and Grants
Angel and Venture Capital Financing
Chapter 5 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Starting a Business: Brainstorming
Ethics and Corporate Social Responsibility
Social Entrepreneurship: Start Some Good
Web Exercises
References
Chapter 6 Forms of Business Ownership
Objectives
Objective 6-1 Sole Proprietorships
Starting a Sole Proprietorship
Advantages and Disadvantages
Objective 6-2 Partnerships
Advantages and Disadvantages of Partnerships
Elements of a Partnership Agreement
Types of Partnerships
Objective 6-3 Corporations
Advantages of Incorporation
Structure of a Corporation
Shareholders
Directors
Officers and Line Managers
Disadvantages of Incorporation
S Corporations
Limited Liability Companies
Comparing Forms of Ownership
Objective 6-4 Not-for-Profit and Cooperatives
Not-for-Profit Organizations
Cooperatives
Objective 6-5 Mergers and Acquisitions
Mergers versus Acquisitions
Advantages of Mergers and Acquisitions
Types of Mergers
Disadvantages of Mergers
Chapter 6 Summary
Key Terms
Self-Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
What’s the Plan?
Process
Ethics and Corporate Social Responsibility
Code of Ethics
Questions for Discussion
Web Exercises
References
Mini Chapter Chapter 2 Constructing an Effective Business Plan
Planning—It’s Never Too Late
The Purpose of a Plan
Business Plan Competitions
Before the Business Plan: Finding the Right Fit
Components of a Business Plan
The Cover Sheet and Table of Contents
The Executive Summary
The Company and Management Team
Market Analysis
The Product
Sales and Promotion
Financials
Appendices
Key Terms
References
Part 3 Managing a Business and Employees
Chapter 7 Business Management and Organization
Objectives
Objective 7-1 The Foundations of Management
Business Management
Levels of Management
The Skills of Successful Managers
Objective 7-2 The Functions of Management: Planning
Strategic Planning
Vision and Mission Statement
SWOT Analysis
Tactical and Operational Planning
Contingency Planning
Objective 7-3 The Functions of Management: Organizing
Organizational Structures
Changing Structures
Alternative Organizational Structures
Objective 7-4 The Functions of Management: Controlling
Controlling to Stay on Course
Control Strategies
Chapter 7 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
On a Mission
Ethics and Corporate Social Responsibility
Assessing Social Responsibility
Web Exercises
References
Chapter 8 Motivation, Leadership, and Teamwork
Objectives
Objective 8-1 Motivation
Personal Motivation
Motivating Employees
Traditional Theories of Motivation
Motivational Theories in the Modern Workplace
Evolution of Motivational Theories
Objective 8-2 Leadership
Traits of Leadership
Leadership and Corporate Culture
Objective 8-3 Teamwork
The Advantages of Teams in the Workplace
The Challenges of Teams in the Workplace
Best Practices for Teams
Your Role on a Team
Chapter 8 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Forming a Successful Team
Ethics and Corporate Social Responsibility
Ethics in Teamwork
Scenario
Questions for Discussion
Web Exercises
References
Chapter 9 Human Resource Management
Objectives
Objective 9-1 Human Resource Management
Managing Staffing Needs
Hiring
Objective 9-2 Training and Evaluating Employees
Training Methods and Requirements
Performance Appraisals and Alternatives
Objective 9-3 Compensating, Scheduling, Promoting, and Terminating Employees
Compensation Strategies
Benefits
Alternative Scheduling and Work Arrangements
Contingent Workers
Promotions
Terminating Employees
Retirement
Objective 9-4 Managing Workplace Diversity
Benefits and Challenges of Diversity
Objective 9-5 Labor and Union Issues
Organized Labor
Collective Bargaining
The State of Labor Unions
Chapter 9 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Seeing Both Sides
Ethics and Corporate Social Responsibility
The Ethics of Interviewing
Scenario
Process
Web Exercises
References
Chapter 10 Online Business and Technology
Objectives
Objective 10-1 Online Business
Marketing Online
Types of Online Business Transactions
Challenges of E-Commerce
Objective 10-2 Technology in Business
The Information Technology Organization
Information Systems
Objective 10-3 Security
Threats to Online Business
Privacy
Objective 10-4 Impact of Social Media and Mobile Technology
Social Networking
Mobile Devices
Chapter 10 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
The Winds of Change
Ethics and Corporate Social Responsibility
Computer Hacking: A High Price to Pay
Questions for Discussion
Web Exercises
References
Chapter 11 Production, Operations, and Supply Chain Management
Objectives
Objective 11-1 The Production of Goods and Services
The Importance of Production
Moving to a Service-Based Economy
The Global Production Landscape
Objective 11-2 Production Management
The Make-or-Buy Decision
Common Production Processes and Techniques
Social Media and Manufacturing
Objective 11-3 Operations Planning and Management
Capacity Planning
Facility Location
Facility Layout
Production Technology
Objective 11-4 Operations Control
Production Process Control
Purchasing and Inventory Control
Quality Management
Objective 11-5 Suppliers and Supply Chain Management
Supply Chains
Chapter 11 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
To Outsource or not to Outsource … That is the Question
Scenario
Ethics and Corporate Social Responsibility
Environmental Shipping Concerns
Questions for Discussion
Web Exercises
References
Mini Chapter Chapter 3 Business Communications
Improving Your Presentation Skills
Improving Your Writing Skills
Business Letters
Memos
Memo Writing Tips
What Form of Communication Should You Use?
E-Mail
Tips For Writing An Effective Business E-Mail
Texting
Using Collaborative Communication Tools
Videoconferences
Collaborative Editing
Blogs
Podcasts
References
Part 4 Principles of Marketing
Chapter 12 Marketing and Consumer Behavior
Objectives
Objective 12-1 Marketing Fundamentals
The Evolution of Marketing
Marketing for Not-for-Profits and Others
Benefits of Marketing
Criticisms of Marketing
Objective 12-2 Marketing Tactics
Marketing Strategy: The Four Ps of Marketing
Product
Price
Promotion
Place
The Four Cs of Marketing: Marketing from the Consumer’s Perspective
The Marketing Process
Objective 12-3 The Marketing Environment
The Competitive Environment
The Economic Environment
The Technological Environment
The Social and Cultural Environment
The Political, Legal, and Regulatory Environments
The Global Environment
Objective 12-4 Marketing Research and Planning
The Market Research Process
The Marketing Plan
Target Markets
Objective 12-5 Consumer Behavior
B2C Markets
B2B Markets
Chapter 12 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Brand Analysis
Ethics and Corporate Social Responsibility
Patagonia and Common Threads Partnership
Questions for Discussion
Web Exercises
References
Chapter 13 Product Development, Branding, and Pricing Strategies
Objectives
Objective 13-1 New Product Development
The New Product Development Process
The Product Life Cycle
Objective 13-2 Modifying Existing Products and Product LinesModifying Existing Products and Product Lines
The Total Product Offer
Product Differentiation
Product Lines and the Product Mix
Consumer Products and Business-to-Business Products
Consumer Product Classifications
B2B Classifications
Objective 13-3 Branding
Branding Benefits
Brand Loyalty and Brand Equity
Branding Strategies
Packaging
The Importance of Labels
Objective 13-4 Pricing Goods and Services
Product Pricing and Pricing Objectives
Pricing Strategies and Price Perceptions
Adjusting Prices
Chapter 13 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Developing A New Product
Ethics and Corporate Social Responsibility
The Ethics of RX
Scenario
Questions for Discussion
Web Exercises
References
Chapter 14 Promotion and Distribution
Objectives
Objective 14-1 Promotion and the Promotional Mix
Promotion
Objective 14-2 Advertising and Public Relations
The Role of Advertising
Types of Advertising
Advertising Media
Internet Advertising
Social Media
Mobile Marketing
Product Placement
Infomercials
Global Advertisements
Public Relations
Objective 14-3 Personal Selling and Sales Promotion
Personal Selling
Sales Promotions
Social Media Promotions
Objective 14-4 Distribution: Marketing Intermediaries
Distribution Channels and Marketing Intermediaries
Wholesalers, Agents, and Brokers
Retailers
Distribution Logistics
The Benefits and Costs of Transportation Modes
Warehousing and Inventory Control
Chapter 14 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Developing a Promotional Mix
Ethics and Corporate Social Responsibility
Just What the Doctor Ordered?
Scenario
Questions for Discussion
Web Exercises
References
Mini Chapter Chapter 4 Finding a Job
Marketing Yourself
Developing a Résumé
Getting Started
Contact Information
Objective
Education
Experience or Work History
Skills/Interests
References
Résumé Showdown!
Writing a Cover Letter
Tip #1: Tailor Your Cover Letter to Fit the Job You’re Applying For. Tailor Your Cover Letter to Fit the Job You’re Applying For.
Tip #2: Indicate What You Can Do for the Employer.
Tip #3: Clearly Explain Why the Company Should Hire You.
Tip #4: Keep It Short.
ePortfolios
Search Strategies
Networking
Spot the Truth
Internet Research
Newspapers
Recruiters
Cold Calling Pros and Cons
College Campus Career Resources
Informational Interviews
Interviewing and Negotiating
Interview Red Flags
Preparing for the Interview
Interview Questions
During the Interview
Interview Take-Alongs
Negotiating Strategies
References
Part 5 Principles of Finance
Chapter 15 Financing and Accounting for Business Operations
Objectives
Objective 15-1 Financial Management
The Financial Manager
Planning for a Firm’s Financial Needs
Addressing Cash Flow and the Budget
Objective 15-2 Financing Small Business Activities
Short-Term Financing Options
Short-Term Loans and Grants
Social Funding
Objective 15-3 Financing Big Business Activities: Debt and Equity
Short-Term Financing Options
Long-Term Financing Options
Financing with Bonds
Financing with Equity
Objective 15-4 Accounting Functions
Accounting Fundamentals
Types of Accounting
Accounting Standards and Processes
Objective 15-5 Financial Statements
The Balance Sheet
Assets
Liabilities
Owners’ Equity
Analyzing a Balance Sheet
Balance Sheet Ratios
Income Statements
Revenue
Cost of Goods Sold
Operating Expenses
Analyzing Income Statements
Income Statement Ratios
Statement of Cash Flows
Components of a Statement of Cash Flows
Analyzing a Statement of Cash Flows
Chapter 15 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Industry Analysis
Ethics and Corporate Social Responsibility
Getting to the Bottom of the Sarbanes-Oxley Act
Exercise
Questions for Discussion
Web Exercises
References
Chapter 16 Investment Opportunities in the Securities Market
Objectives
Objective 16-1 Investment Fundamentals
The Risks and Rewards of Saving and Investing
Investment Risk
Objective 16-2 Investing in Stocks
Primary and Secondary Security Markets
Types of Stocks
Changing Stock Prices
Objective 16-3 Investing in Bonds
Bond Basics
Objective 16-4 Mutual Funds and Other Opportunities
Mutual Funds
Risk-and-Return Relationships of Different Types of Mutual Funds
Other Investment Opportunities
Chapter 16 Summary
Key Terms
Self Test: Multiple Choice
True/False
Critical Thinking Questions
Team Time
Take This $50,000 and Invest It!
Ethics and Corporate Social Responsibility
Can Investments be Socially Responsible and Lucrative?
Web Exercises
References
Mini Chapter Chapter 5 Personal Finance
Do You Need Tools to Help Manage Your Money?
Creating a Financial Plan
Step 1: Take a Financial Inventory
Step 2: Set Financial Goals
Step 3: Know Where Your Money Goes
Step 4: Create a Budget
So You Want to Be a Millionaire?
Step 5: Execute the Plan
Step 6: Monitor and Assess Your Plan
Managing Your Personal Credit
Know Your Credit Score
Car Considerations
Getting Wheels
Insurance and Investments
Insuring Your Present and Your Future
Investing Now and for the Future
How Fast Can Your Investment Double in Value?
Investing for Retirement
Individual Retirement Accounts
Roth IRAs
Simplified Employee Pension Individual Retirement Arrangement
Pension Plans
401(k), 403(b), and 457 Plans
Taxes
How Much Tax Are You Paying?
Business Plan Project Appendix
Part 1. Introduction
Business Name
What is the name of your business?
Description of Business
What will your business do?
Form of Business Ownership
What form of business ownership (sole proprietorship, partnership, LLC, or corporation) will your business take? Why did you choose this form?
Ideal Customers
Describe your ideal customers. What are they like in terms of age, income level, and so on?
Company Advantages
Why will customers choose to buy from your business instead of your competition?
Part 2. The Company and Management Team
The Mission Statement
Mission Statement
Write a brief mission statement for your business.
Ethical Issues
All businesses must deal with ethical issues. One way to address these issues is to create a code of ethics. List three core (unchanging) principles that your business will follow.
Social Responsibility
A business shows social responsibility by respecting all its stakeholders. What steps will you take to create a socially responsible business?
Industry Profile
Industry Description
Describe the industry and sector in which your company operates.
Opportunities and Threats
Describe the opportunities and threats that face your company.
Company Profile and Strategy
Business Goals
What are three business goals you want to achieve in the first year? What are two intermediate to long-term goals you want to achieve in the next three to five years?
Company Strengths
Describe the strengths of your company.
Raw Materials and Supplies
Explain what raw materials and supplies you will need to run your business. How will you produce your good? What equipment do you need? What hours will you operate?
Anticipated Challenges and Planned Responses
Anticipated Challenges
Describe any weaknesses or potential challenges that face your company.
Planned Responses
Describe any plans you have to address these weaknesses and anticipated challenges.
The Management Team
Management
Who are the key individuals that will manage the business?
Organization Chart
Show how the “team” fits together by creating a simple organizational chart for your business. Make sure the organizational chart indicates who will work for each manager as well as each person’s job
Part 3. Marketing
Market Analysis
Market Research
Describe your target market in terms of age, education level, income, and other demographic variables.
Assessment of the Competition
Describe three companies that you see as your main competitors.
The Product or Service
Product Features and Benefits
Describe the features and benefits of your product or service.
Product Differentiation
How will you make your product(s) stand out in the crowd?
Pricing
What pricing strategy will you choose for your product(s), and why did you choose this strategy?
Sales and Promotion
Place (Distribution) Issues
Where will customers find your product or service? (That is, what distribution channels should you consider?)
Advertising
How will you advertise to your target market? Why have you chosen these forms of advertisement?
Promotions
What other methods of promotion will you use and why?
Part 4. The Financials
Expected Revenue
How much will you charge for your product? How many products do you believe you can sell in one year (or how many customers do you think your business will attract)? Multiply the price that you will c
Cost of Doing Business
What are the costs of doing business? Equipment, supplies, salaries, rent, utilities, and insurance are just some of these expenses. Estimate what it will cost to do business for one year. Include any
Start-up Costs
How much money will you need to get your business started?
Financing
How will you finance your business? For example, will you seek out a bank loan? Borrow from friends? Try crowdfunding? Sell stocks or bonds initially or as your business grows?
Income Statement and Balance Sheet
Create a balance sheet and an income statement for your business.
Part 5. The Finishing Touches
Cover Sheet and Table of Contents
Cover Sheet
Create a cover sheet for your business plan.
Table of Contents
Create a table of contents for the plan so a reader can quickly find information.
Executive Summary
After you’ve finished your business plan, write an executive summary that contains the key points of the business plan. The summary should be brief—no more than two pages—and cover the following point
Glossary
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Answer Key
Chapter 1 Business Basics
Self Test Multiple Choice
Self Test True/False
Chapter 2 Economics and Banking
Self Test Multiple Choice
Self Test True/False
Chapter 3 Ethics in Basics
Self Test Multiple Choice
Self Test True/False
Chapter 4 Business in a Global Economy
Self Test Multiple Choice
Self Test True/False
Chapter 5 Small Business and the Entrepreneur
Self Test Multiple Choice
Self Test True/False
Chapter 6 Forms of Business Ownership
Self Test Multiple Choice
Self Test True/False
Chapter 7 Business Management and Organization
Self Test Multiple Choice
Self Test True/False
Chapter 8 Motivation, Leadership, and Teamwork
Self Test Multiple Choice
Self Test True/False
Chapter 9 Human Resource Management
Self Test Multiple Choice
Self Test True/False
Chapter 10 Online Business and Technology
Self Test Multiple Choice
Self Test True/False
Chapter 11 Production, Operations, and Supply Chain Management
Self Test Multiple Choice
Self Test True/False
Chapter 12 Marketing and Consumer Behavior
Self Test Multiple Choice
Self Test True/False
Chapter 13 Product Development, Branding, and Pricing Strategies
Self Test Multiple Choice
Self Test True/False
Chapter 14 Promotion and Distribution
Self Test Multiple Choice
Self Test True/False
Chapter 15 Financing and Accounting for Business Operations
Self Test Multiple Choice
Self Test True/False
Chapter 16 Investment Opportunities in the Securities Market
Self Test Multiple Choice
Self Test True/False
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Self Test True/False
Self Test Multiple Choice
(Answers):
12-1.
b
;
12-2.
c
;
12-3.
b
;
12-4.
d
;
12-5.
b
;
12-6.
a
;
12-7.
c
;
12-8.
d
;
12-9.
a
;
12-10.
d
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