To my sister Nicole—

Thank you for putting up with all of my childhood marketing
and sales antics, for being my first loyal customer, and for
investing your valuable quarters in my creative ventures—
I owe you several years of allowance
plus several decades of interest!
You epitomize the concepts in this book
and are an amazing salesperson because you are curious,
gracious, smart, loyal, and caring.
Your clients are lucky to have you, and so am I.