About the Author

Larina Kase, PsyD, MBA, is a licensed psychologist and sales and marketing strategist. Her clients include salespeople, coaches, consultants, psychologists, realtors, designers, financial professionals, attorneys, and other business owners who want to make marketing and selling less stressful and more authentic, enjoyable, and effective. The founder of PlatformBuildingCenter.com, she helps professionals position themselves as experts in their fields to reach more people through speaking, writing, media, and their Web presence. She is the author of The Confident Leader, coauthor of the New York Times bestseller The Confident Speaker, and author of the popular blog PsychologyofMarketing.com. Dr. Kase regularly appears in magazines such as Entrepreneur, Inc., and Selling Power, and on television shows such MTV’s hit MADE, in which she appears as a communications coach. Larina greatly enjoys speaking about business growth strategies to audiences of entrepreneurs and professional service providers. Get Larina’s e-course “Stand Out! Marketing That Grabs Attention and GetsResults” as a gift for visiting her at LarinaKase.com.