Chapter 1
Make the Right Connections—People Look for Those Who Fill a Need

Many a live wire would be a dead one except for his connections.

—WILSON MIZNER

PERHAPS YOU CAN relate to one of my clients, Stacey:

“I know I need to get out and network, but I don’t know the right places to go, don’t have any time to do it, and don’t really want to. I don’t really like talking about myself, and I don’t want to come across as pushy or needy. Social media networking is fun, but hasn’t paid off for me. I don’t want to waste my time networking if nothing is going to happen from it.”

Like Stacey, you may find it difficult to initiate conversations and begin business relationships. Or you may be a natural networker. Either way, the first critical step is getting in front of the right people.