Step 1. Assemble into groups of four or five.

Step 2. As a group, evaluate the similar components in each mission statement, such as the following:

• The statement of the product or service being offered

• The primary market it’s being offered to

• An indication of the organization’s commitment to quality

• An indication of the organization’s commitment to social responsibility

• A declaration of organization’s philosophy

Step 3. Make note of the components that are included in most mission statements and those that are included in only a few of them.

Step 4. As a group, decide which mission statement is the most inspiring. Why? Which is the least inspiring? Why?

Step 5. As a class, compare the statements deemed most inspiring from each group and determine which is the most effective. Finally, openly discuss with your classmates how the winning statement would affect their ­inclination to work for this organization.