behavioral segmentation
business-to-business (B2B) market
business-to-consumer (B2C) market
consumer behavior
customer relationship management
demographic segmentation
environmental scanning
focus group
form utility
geographic segmentation
market research
market segment
market segmentation
marketing
marketing concept
marketing environment
marketing mix
marketing objective
marketing plan
niche market
ownership utility
place (distribution)
place utility
positioning
primary data
product
promotion
psychographic segmentation
secondary data
target market
task utility
time utility
value
To complete the problems with the , go to EOC Discussion Questions in the MyBizLab.