actual product
augmented product
brand
brand association
brand awareness
brand equity
brand extension
brand license
brand loyalty
breakeven analysis
bundling
business-to-business (B2B) products
co-brand
competition-based pricing
consumer products
convenience goods and services
core product
cost-based pricing
demand-based pricing
discounts
dynamic pricing
everyday low pricing
family brand
generic brand
individual brand
logo
loss leader
manufacturer’s brand
penetration pricing
prestige pricing
price discrimination
price elasticity of demand
price skimming
private brand
product differentiation
product life cycle
product line
product line length
product mix
product mix width
psychological pricing
rebates
reference pricing
shopping goods and services
specialty goods and services
target costing
total product offer
trademark
unsought goods and services
To complete the problems with the , go to EOC Discussion Questions in the MyBizLab.