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2. Dove, “The Dove Campaign for Real Beauty,” www.dove.us/Social-Mission/campaign-for-real-beauty.aspx.

3. Laura Stampler, “How Dove’s ‘Real Beauty Sketches’ Became the Most Viral Video of All Time,” Business Insider, May 22, 2013, www.businessinsider.com/how-doves-real​-beauty-sketches-became-the-most-viral-ad-video-of-all​-time-2013-5.

4. Heidi Tolliver-Walker, “Direct Mail Best Practices,” July 1, 2015, http://www.printingnews.com/article/12073774​/direct-mail-best-practices, accessed June 5, 2016.

5. Cheryl Conner, “Fifty Essential Mobile Marketing Facts,” Forbes, November 12, 2013, www.forbes.com​/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts.

6. www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts.

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8. Heidi Cohen, “55 US Mobile Facts Every Marketer Needs for 2015,” December 8, 2014. http://heidicohen.com/2015​-mobile-marketing/, accessed June 1, 2016.

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10. Sandra Moriarty, Nancy Mitchell, and William Wells, Advertising, Principles and Practices, 8th ed. (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 517–26.

11. Philip Kotler and Gary Armstrong. Principles of Marketing, 12th ed. (Upper Saddle River, NJ: Pearson Prentice Hall, 2008), 386.

12. Walmart, “Distribution Center,” http://careers.walmart.com/career-areas/transportation-logistics-group/distribution-center.