In this part...

Perhaps the most exciting thing about mobile marketing is that it gives you the ability to create rich experiences through mobile Internet sites, mobile applications, and mobile advertising.

Chapter 8 tells you how to design mobile Internet sites and avoid the traps that make traditional Web sites dysfunctional on mobile devices. Chapter 9 explains the always-expanding world of mobile applications and gives you tips for building and distributing them.

Chapter 10 shows you how to display advertising on mobile Internet sites and in mobile applications. Chapter 11 helps you understand how to utilize the voice functions of mobile devices so you can launch integrated voice response campaigns. Chapter 12 is all about mobile social media marketing and gives you tips for adapting your social media strategy for mobile fans and followers.