Social Collaboration For Dummies®
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Table of Contents
Part I: Getting Started with Social Collaboration
Chapter 1: Connecting Business Collaboration with Social Networking
Seeing how social collaboration can help your business
Social collaboration: not about cloning Facebook
Making social networking serve business purposes
Distinguishing between Collaboration and Social Networking
Accelerating teamwork with collaboration
Reaching across the organization with social networking
Bringing Collaboration and Social Networking Together
Sharing expertise within the organization
Introducing new collaborations
Finding new connections through existing connections
Linking knowledge, documents, and projects to people
Competing and Coexisting with E-Mail
Providing social discussions as an alternative to Reply to All
Linking to documents rather than attaching them
Encouraging sharing beyond the personal inbox
Bridging the gap between social collaboration and e-mail habits
Exploring Practical Applications of Social Collaboration
Helping sales teams close more deals with social collaboration
Coordinating projects from the social activity stream
Generating ideas for products and business improvements
Chapter 2: Getting Familiar with Social Collaboration Tools
Introducing Social Collaboration Tools
Taking a look at corporate activity streams
Sharing links, media, and documents
Determining what to post to an activity stream
Connecting external applications to an activity stream
Addressing your post to a specific person or group
Introducing Facebook and Twitter users to social collaboration
Keeping social collaboration productive with policies and community management
Navigating the Enterprise Social Graph
Making friends with reciprocal links
Following people and subscribing to their feeds
Subscribing to feeds about documents, events, projects, or customer records
Configuring levels of privacy in a group
Creating, editing, and linking documents wiki-style
Forecasting the Future of Social Collaboration
Chapter 3: Putting Social Collaboration to Work
Harnessing the Energy of Social Networks for Business
Borrowing freely from consumer innovations
Addressing Enterprise Requirements for Social Collaboration
Ensuring security and balancing trade-offs
Archiving content for backup and legal discovery
Integrating with existing portal and document management infrastructure
Linking to corporate directories and HR systems
Layering social connections onto existing applications
Connecting multiple social applications
Putting Social Collaboration in Context
Part II: Organizing Work with Social Collaboration
Chapter 4: Everyday Sharing on a Social Network
Posting a simple status message
Sharing with the entire organization
Tagging other users to get their attention
Classifying posts with hashtags or formal taxonomy
Choosing Types of Posts Useful for Social Collaboration
Thanking people and recognizing employees for achievement
Working with collaborators on a business record
Responding to Another User’s Post
Chapter 5: Working Your Network
Making and Cultivating Connections
Having fun while showing respect for the workplace
Chapter 6: Managing Projects and Tasks
Sharing Progress Reports as Simple Social Posts
Using More Sophisticated Social Task Management
Creating a task as a social object
Assigning tasks to other users
Exploring additional social task management options
Introducing Podio apps and tasks
Managing Activities in IBM Connections
Comparing Approaches to Social Task Management
Building social features into project management tools
Adding tasks to a social platform as a social object type
Coordinating activities through informal social sharing
Chapter 7: Collaborating on Content
Sharing documents as social objects
Writing and Editing Documents Together
Collaborating on content, wiki-style
Editing simultaneously, à la Google Docs
Part III: Exploring the Social Collaboration Software Market
Chapter 8: Beginning Your Search for a Social Collaboration Platform
Developing a Plan for Choosing a Social Collaboration System
Identifying Key Distinguishing Features
Searching for the best social search engine
Managing content beyond the status post
Motivating behavior with gamification
Supporting innovation and ideation
Choosing Software to Organize Ideas
Understanding the Different Types of Vendors and Products
Comparing established system vendors versus startups
Getting started trumps perfection
Chapter 9: Charting the Products and Vendors
Examining Selected Social Collaboration Vendors
Building a Short List of Candidates
Taking advantage of freemium and free trial offers
Calculating the cost of “free”
Designing a successful pilot project
Identifying Distinguishing Characteristics of the Leaders
Choosing a comprehensive platform
Focusing on the activity stream
Supporting a specific application like sales collaboration
Assessing commitment to Microsoft’s collaboration platform
Using SharePoint as your social platform
Linking SharePoint to your social platform
Chapter 10: Social Collaboration in the Cloud
Recognizing the innovation taking place in cloud computing
Making collaboration services available from anywhere
Providing private cloud alternatives if public cloud is unacceptable
Distinguishing between Cloud and Application Hosting
Assessing the Advantages of the Cloud
Reducing the burden on your IT department
Taking advantage of continuous improvements
Reaching out to telecommuters and traveling employees
Automating account provisioning
Appreciating the Advantages of Cloud-Only Products
Delivering continual innovation
Focusing on a single version of software
Upgrading difficulties become a thing of the past
Embracing ad hoc efforts, where possible
Weighing Simplicity Versus Control
Addressing Concerns about Cloud Services
Understanding key security practices
Trusting but verifying service provider security and reliability
Integrating existing resources
Achieving integration across a firewall
Chapter 11: Standards for Social Networking and Integration
Coping with immature technologies
Recognizing de facto standards
Leveraging Common Social Web Standards
Authorizing social app access with OAuth
Standardizing feeds with ActivityStrea.ms
Embedding apps in HTML iframes
Setting social context with JavaScript APIs
Charting Facebook’s Open Graph
OpenSocial: Providing an Enterprise Standard for App Embedding
Calculating the Odds for the Future of Social Software Standards
Part IV: Managing Social Collaboration
Chapter 12: Succeeding with Social Collaboration
Organizing Social Collaboration
Putting someone (or some team) in charge of community management
Naming group community managers
Developing a Strategy for Success
Positioning your team for a quick win
Making the Case for Broader Use
Setting and communicating acceptable use policies
Providing guidance on which communication tool to use
Putting Social Collaboration in the Flow of Work
Avoiding duplicate communications
Embedding project and task management
Seeking opportunities to simplify processes with social workflow
Recognizing Participation and Performance
Show your people you like them
Engaging participants with gamification
Highlighting corporate performance and network participation
Chapter 13: Managing Successful Collaboration Communities
Keeping a Social Community Healthy
Learning from external communities
Analyzing the community population
Models of social community quality
Coaching community members for success
Structuring Collaboration with Groups
Controlling the proliferation of groups
Reserving the company-wide activity stream for items of company-wide interest
Segmenting discussions to cut down on noise
Supporting private groups, where appropriate
Chapter 14: Engaging External Collaborators
Recognizing How External Collaboration Is Different
Setting Ground Rules for External Sharing
Part V: Playing Your Part in a Social Business
Chapter 15: The CEO and Executive Management Guide to Social Collaboration
Leading with Social Collaboration
Driving Innovation by Getting the Whole Organization Thinking
Organizing ideas for improvement
Showcasing leaders, recognizing winners
Blogging and Sharing for Leaders
Listening to the Social Network
Understanding the Implications of Transparency
Encouraging Connections Across the Organization
Chapter 16: The CIO Guide to Social Collaboration
Integrating Applications and Organizations with Social Collaboration
The importance of making exceptions
Balancing Requirements: User, Community, and Enterprise Needs
Chapter 17: The Workplace Leader’s Guide to Social Collaboration
Using Social Collaboration to Create a Welcoming, Productive Workplace
Knowing Who Leads on Workplace Design
Choosing Social Workplace Applications
Chapter 18: Social Collaboration for the Sales Team
Cracking the Market for Sales Intelligence
Building a Culture of Collaboration
Examining a Successful Implementation
Chapter 19: Social Collaboration for the Worker Bee
Using Social Collaboration for Everyday Tasks
Understanding when to ditch e-mail
Keeping Discussion Productive and Professional
Building Your Professional Brand
Chapter 20: Ten Common Themes in Social Collaboration Success Stories
Executive Sponsorship Makes a Difference
Familiarity Is Just a Starting Point
Chapter 21: Ten Obstacles to Social Collaboration Success
Overcoming a Commanding-and-Controlling Culture
Fending Off Negative Connotations
Lacking Resources for Integration
Competing with Free Public Social Networks
Complying with Industry Regulations
Suffering Groupware, Knowledge Management Hangover
Chapter 22: Ten Ways to Make Social Collaboration Pay Off
Stopping Time-Wasting Activities