234 • Creative, Ecient, and Eective Project Management
data obtained during this process must be scrubbed to ensure information
is not garbage. e larger the project, the greater the need to integrate the
two processes (executing and monitoring with controlling).
Also, eort is made, due to the dynamic environment of projects during
the executing process, to be proactive rather than reactive. Hence, there
exists a need to implement a disciplined approach to manage issues,
changes, and risks. Again, communication and information play key roles
as well as a need to adhere to management plans.
e entire monitoring and controlling process is viewed by some
stakeholders as necessary, while others might see it as red tape or bureau-
cratic. Depending on the degree of power that project managers possess,
this process can operate smoothly or it can be a major headache. If the
latter, it can require some creative thinking on how to make the process
more ecient, eective, and value- added for all key stakeholders.
CHALLENGES AND CONSTRAINTS
Perhaps the two biggest challenges and constraints that aect this process
are communication and information. Both, naturally, are tightly linked;
the quality of one aects that of the other.
Communication becomes a challenge and constraint because eec-
tive communication is dicult to implement. Stakeholders have dierent
styles and needs, and the larger the project, the more dicult it becomes
to satisfy the latter. Some people prefer the personal touch when receiving
communications while others want to communicate only through email.
Some people prefer group sessions while others want a regularly scheduled
one-on-one session. Some people want to communicate constantly while
others only do so when an issue or problem needs attention.
Information is the other challenge and constraint. Too much infor-
mation is just as problematic as too little. A balance is needed to ensure
eective communications. People vary, too, on how information is pre-
sented and delivered. Some people want summary information while
others want detail. Some people want it graphically while others desire
itin narrative form. Some people want it in hard copy while others want
it electronically.
Some common creative challenges and constraints confronting this
process are shown in Table12.1.