Business Management / Project Management
Creative companies are distinguished by their ability to adapt and thrive in a
dynamic, changing economy. Their products and services stand out in the market,
and these companies’ ability to be agile and innovative is key to their success.
Creative, Efcient, and Effective Project Management
supplies an in-depth
discussion of creativity and its relationship to project management. Specically, it
explains how the tools and techniques of creativity can be used to enhance the ve
processes executed during a project: dening, planning, executing, monitoring
and controlling, and closing.
Establishing the groundwork for encouraging and sustaining creativity in your
projects, the book details the benets of integrating creativity in projects. It
discusses common, and not so common, tools and techniques for developing
project management deliverables and identies the challenges that can arise when
using creativity in a project. It also details ten little-known facts that can help
you overcome the obstacles that often prevent organizations from tapping into the
power of creativity in their projects.
Each chapter includes a checklist and a case study on the application of the concepts
presented. The book also indicates, where applicable, how the topics of discussion
relate to the Project Management Institute’s (PMI
®
) Project Management Body of
Knowledge (PMBOK
®
).
Creativity resides in everyone, but for the most part remains untapped. In this
book, you will nd thoughts, tools, and techniques that will enable you to tap into
your team’s creative energy and direct it toward achieving your project goals and
objectives.
6000 Broken Sound Parkway, NW
Suite 300, Boca Raton, FL 33487
711 Third Avenue
New York, NY 10017
2 Park Square, Milton Park
Abingdon, Oxon OX14 4RN, UK
an informa business
www.crcpress.com
ISBN: 978-1-4665-7692-6
9 781466 576926
90000
Creative,
Efficient,
and
Effective
Kliem
Ralph L. Kliem, PMP
Creative, Efficient,
and
Effective
Project Management
www.auerbach-publications.com
K16757
Project
Management
K16757 cvr mech.indd 1 9/18/13 11:01 AM
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