226 • Creative, Ecient, and Eective Project Management
Verification and Production Phase
e purpose of the verication and production phase is to test and
implement an idea.
Continuing with the deliverable example, the project manager decides
to set up a half-day osite with the team and other stakeholders, such as
representatives from the customer, to develop a roadmap to deploy the
accepted change. All participants in the osite decide that a cost and
schedule replanning eort is necessary to achieve the original perfor-
mance targets for the project.
CONCLUSION
e executing process provides all the opportunities necessary to apply cre-
ativity on a project. e chances of something unexpected are high, especially
as the complexity and the size of a project increase. Many opportunities cen-
ter on correcting problems or resolving issues. If good project management
disciplines exist, applying the creativity life cycle is fairly straightforward.
However, sometimes the diculty of a problem or issue, and the dynamics
of the team members, can make coming up with an agreed-upon denition
and an acceptable solution quite challenging in itself. Some of the creativity
techniques can go a long way in achieving consensus, if not agreement.
Getting Started Checklist
Question Yes No
1. During this process, determine the challenges and constraints that
could impact the creativity of your project team:
Compliant workforce
Dominance of brain thinking
Faster, better, cheaper philosophy
Fear
Focus on the past or future, not the present
Groupthink
Impatience
Inability to adapt
Inghting
Insecurity
Lack of data and information