viii • Contents
Fear .........................................................................................71
Mismatch ...............................................................................73
Lack of Tools ..........................................................................73
Lack of Data and Information ............................................74
Too Much and Too Little Training .....................................74
Start and Stop Workow .....................................................75
Impatience .............................................................................75
Specialization ........................................................................76
Craving for Predictability .................................................... 76
Inability to Adapt ..................................................................77
Poor Communications ......................................................... 78
Poor Coordination ................................................................78
Leaping to Judgment ............................................................79
Faster, Better, Cheaper Philosophy .....................................79
Stretching Resources Too in .......................................... 80
Silos ........................................................................................ 80
Focusing on the Past or Future, Not the Present .............81
Lack of Sharing .....................................................................82
Compliant Workforce ..........................................................82
Hierarchy .............................................................................. 84
Not Listening to Inner Voice .............................................. 84
Taking on Only What Is Known ........................................85
Management’s Lack of Responsiveness ............................ 86
Success ................................................................................... 86
Too Many Positive and Negative Incentives .....................87
Team Composition Imbalance .......................................... 88
Dominance of Brain inking .......................................... 88
Inghting ...............................................................................89
Conclusion ................................................................................. 90
Endnotes .................................................................................... 96
Chapter 5 Laying the Groundwork for a Creative Environment ......... 99
Introduction .............................................................................. 99
Necessary Actions .................................................................... 99
Establish a Receptive Audience ....................................... 100
Make Training Available .................................................. 100
Grant Necessary Access to Data and Tools .....................101
Concentrate Creative Energy ............................................102