- Business Essentials
- Business Essentials
- Brief Contents
- Contents
- About the Authors
- Preface
- Business Essentials
- Part 1 The Contemporary Business World
- Chapter 1 The U.S. Business Environment
- Learning Objectives
- Doing Business in the Global Marketplace
- Business, Profit, and the External Environment
- Economic Systems
- The Economics of Market Systems
- Economic Indicators
- Developing Skills in Your Career
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 2 Understanding Business Ethics and Social Responsibility
- Learning Objectives
- Simply Divine
- Ethics in the Workplace
- Social Responsibility
- Areas of Social Responsibility
- Implementing Social Responsibility Programs
- The Government and Social Responsibility
- Managing Social Responsibility
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 3 Entrepreneurship, New Ventures, and Business Ownership
- Learning Objectives
- It All Started With a Late Fee
- What is a Small Business?
- Entrepreneurship
- Starting and Operating a New Business
- Trends, Successes, and Failures in New Ventures
- Noncorporate Business Ownership
- Corporations
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 4 Understanding the Global Context of Business
- Learning Objectives
- The Door Opens
- The Contemporary Global Economy
- International Trade
- International Business Management
- Understanding the Cultural Environment
- Barriers to International Trade
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 1 The U.S. Business Environment
- Part 2 Managing the Business
- Chapter 5 Managing the Business
- Learning Objectives
- Alphabet Soup
- The Management Process
- Types of Managers
- Management Roles and Skills
- Strategic Management: Setting Goals and Formulating Strategy
- Contingency Planning and Crisis Management
- Management and the Corporate Culture
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 6 Organizing the Business
- Learning Objectives
- Organizing for Success
- What Is Organizational Structure?
- The Building Blocks of Organizational Structure
- Establishing the Decision-Making Hierarchy
- Basic Forms of Organizational Structure
- Informal Organization
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 7 Operations Management and Quality
- Learning Objectives
- Dessert Is Always a Great Idea
- What Does Operations Mean Today?
- Creating Value Through Operations
- Business Strategy as the Driver of Operations
- Operations Planning
- Operations Scheduling
- Operations Control
- Quality Improvement and Total Quality Management
- Adding Value Through Supply Chains
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 5 Managing the Business
- Part 3 People in Organizations
- Chapter 8 Employee Behavior and Motivation
- Learning Objectives
- A Living Wage
- Forms of Employee Behavior
- Individual Differences Among Employees
- Matching People and Jobs
- Basic Motivation Concepts and Theories
- Strategies and Techniques for Enhancing Motivation
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 9 Leadership and Decision Making
- Learning Objectives
- Authentic Leadership
- The Nature of Leadership
- Early Approaches to Leadership
- The Situational Approach to Leadership
- Leadership Through the Eyes of Followers
- Special Issues in Leadership
- The Changing Nature of Leadership
- Emerging Issues in Leadership
- Leadership, Management, and Decision Making
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 10 Human Resource Management and Labor Relations
- Learning Objectives
- A Unique Partnership Drives Wegmans
- The Foundations of Human Resource Management
- The Legal Context of HRM
- Staffing the Organization
- Compensation and Benefits
- Developing the Workforce
- New Challenges in the Changing Workplace
- Dealing with Organized Labor
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 8 Employee Behavior and Motivation
- Part 4 Principles of Marketing: Building Relationships with Customers for Competitive Advantage
- Chapter 11 Marketing Processes and Consumer Behavior
- Learning Objectives
- Building a Brand With Social Media
- What Is Marketing?
- Developing the Marketing Plan
- Marketing Strategy: Target Marketing and Market Segmentation
- Marketing Research
- Understanding Consumer Behavior
- Organizational Marketing and Buying Behavior
- Small Business and the Marketing Mix
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 12 Developing and Pricing Products
- Learning Objectives
- The Price of Free College
- What Is a Product?
- Developing New Products
- Product Life Cycle
- Determining Prices
- Pricing Strategies and Tactics
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 13 Distributing and Promoting Products
- Learning Objectives
- The Changing Landscape of Commerce
- The Distribution Mix
- Wholesaling
- Retailing
- Physical Distribution
- The Importance of Promotion
- Personal Selling
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 11 Marketing Processes and Consumer Behavior
- Part 5 Managing Information for Better Business Decisions
- Chapter 14 Information Technology (IT) for Business
- Learning Objectives
- Think Before You Click
- Information Technology Impacts: A Driver of Changes for Business
- Creating Portable Offices: Providing Remote Access to Instant Information
- Enabling Better Service by Coordinating Remote Deliveries
- Creating Leaner, More Efficient Organizations
- Enabling Increased Collaboration
- Enabling Global Exchange
- Improving Management Processes
- Providing Flexibility for Customization
- Providing New Business Opportunities
- Improving the World and Our Lives
- IT Building Blocks: Business Resources
- Information Systems: Harnessing the Competitive Power of It
- IT Risks and Threats
- IT Protection Measures
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 15 The Role of Accountants and Accounting Information
- Learning Objectives
- CSI: Wall Street
- What Is Accounting, and Who Uses Accounting Information?
- The Accounting Equation
- Financial Statements
- Reporting Standards and Practices
- Analyzing Financial Statements
- Bringing Ethics into the Accounting Equation
- Internationalizing Accounting
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 14 Information Technology (IT) for Business
- Part 6 The Financial System and Issues in Financial Management
- Chapter 16 Understanding Money and the Role of Banking
- Learning Objectives
- Where Did All the Money Go?
- What Is Money?
- The U.S. Financial System
- How Financial Institutions Create Money and Are Regulated
- The Federal Reserve System
- The Changing Money and Banking System
- International Banking and Finance
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 17 Managing Business Finances
- Learning Objectives
- Fire On the Ground
- Maximizing Capital Growth
- Investing to Fulfill Financial Objectives
- The Business of Trading Securities
- The Risk–Return Relationship
- Financing the Business Firm
- Becoming a Public Corporation
- Regulating Securities Markets
- summary of learning objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 16 Understanding Money and the Role of Banking
- Appendix I Risk Management
- Coping with Risk
- Insurance as Risk Management
- Insurable Versus Uninsurable Risks
- Special Forms of Insurance for Business
- Liability Insurance
- Property Insurance
- Business Interruption Insurance
- Key Person Insurance
- Business Continuation Agreements
- Appendix II The Legal Context of Business
- Appendix III Managing Your Personal Finances
- Appendix IV Unions and Labor Management
- Glossary
- Index
- Insurance as Risk Management
- Coping with Risk
-
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