Arturo Juarez has years of experience in the travel industry as a manager at a high-end hotel as well as sales director at a large travel agency. He is ready to start his own business, Dream Vacations, offering travel-planning services for individuals and families. His company will research destinations, hotels, and activities and help its customers make travel memories by providing top-notch service and creative solutions. To achieve this goal, Arturo is working to develop contracts with resorts in the Caribbean, South America, and the Mediterranean to get better pricing for his customers. He hopes that his business will grow at least 10 percent per year over the first five years through advertising and referrals. Initially, Arturo plans to operate out of office space in Atlanta, but his goal is to have offices in South Carolina, Alabama, and Tennessee within two years.

Arturo has asked for a team of students to provide him with assistance getting his company going. Form a group of three to five students to provide guidance to Arturo.