Company growth is commonly a top priority for most organizations, in addition to serving existing customers, gaining market share, and exploring new business channels. This expansion can quickly become a major expense to the company if the need to deploy more data centers arises. Setting up a data center is not something that a company will do unless they have a strong business case for their return on that investment, and, even then, a significant capital outlay will be required. The time expended, capital costs, and the risks associated with deploying a new data center are all significant and, increasingly, companies are reconsidering whether this is a viable option. Those risks increase even more when expansion occurs outside of traditional markets, either in a new location within their geographical area or internationally. 

Using the cloud for this expansion is the ideal way to achieve the desired goals and to do it with much less upfront capital expenditure. Whether this expansion is on the other side of the country or the world, most major cloud vendors have operations in locations that can serve concentrations of consumers. If the company puts enough thought into the automation of workloads upfront, then deploying those workloads to additional regional cloud locations is relatively easy. Going global in minutes is a big selling point of major cloud vendors and one that any company should consider strongly when deploying their workloads.