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by Keith Bailey, Karen Leland
E-mail in an Instant
Cover Page
Title Page
Copyright Page
Dedication
Acknowledgments
Contents
Introduction
1 Assess Your E-Mail Savvy
2 Be Concise and to the Point
3 Prioritize Your Paragraphs
4 Discover the Secret of Sensory Language
5 Mirror Key Words
6 Be Formal With Neutral Language
7 Make Your E-Mails Action-Packed
8 Make Effective Requests
9 Use the E.M.A.I.L. Acronym
10 Say No With Style
11 Engage the Expressive Style
12 Step Into the Straight-Shooter Style
13 Ease Into the Nice and Easy Style
14 Be Part of the Problem-Solving Style
15 Start With a Salutation
16 Craft a Compelling Subject Line
17 Sign Off With Substance
18 Go Easy on the CC
19 BCC With Caution
20 Consider Attachment Options
21 Open Attachments With Care
22 Shorten Your Sentences
23 Vary Your Sentence Length
24 Choose Your Sentence Style With Care
25 Put the Apostrophe in Its Place
26 Consider the Common Comma
27 Save Time With Contractions
28 Capitalize on Cue
29 Use the Trusty Transition
30 Master the Most Misspelled Words
31 Sharpen Your Spelling
32 Don’t Get Hung Up on Homophones
33 Avoid the 10 Top E-Mail Mistakes
34 Get a Grip on the Jargon
35 Don’t Fan the Flames
36 Nix the Negative Filters
37 Beware Obscure Emoticons
38 Sort Through Spam
39 Avoid Phishing Like the Plague
40 Beef Up Your E-Mail Security
41 Set Up a Responsible Rant
42 Keep Cultural Differences in Mind
43 Create an E-Mail Policy
44 Write an E-Mail Policy
45 Brainstorm Possible Problem Causes
46 Evaluate Possible Problem Causes
47 Brainstorm Possible Problem Solutions
48 Evaluate and Agree on the Problem Solution
49 Find an E-Mail Marketing Service
50 Plan an E-Mail Marketing Newsletter
51 Send Out an E-Mail Marketing Newsletter
52 Get Good at Instant Messaging
53 Study Your IM Shorthand
54 E-Mail on a PDA
55 Use POP and IMAP
56 Know When to Stop
57 Don’t Use E-Mail
58 Manage Your Files
59 Set Up Your Filing System
60 Zero Out Your Inbox
Conclusion
Index
About the Authors
About Sterling Consulting Group
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