Contents
2. Be Concise and to the Point
4. Discover the Secret of Sensory Language
6. Be Formal With Neutral Language
7. Make Your E-Mails Action-Packed
11. Engage the Expressive Style
12. Step Into the Straight-Shooter Style
13. Ease Into the Nice and Easy Style
14. Be Part of the Problem-Solving Style
16. Craft a Compelling Subject Line
20. Consider Attachment Options
21. Open Attachments With Care
24. Choose Your Sentence Style With Care
25. Put the Apostrophe in Its Place
27. Save Time With Contractions
30. Master the Most Misspelled Words
32. Don’t Get Hung Up on Homophones
33. Avoid the 10 Top E-Mail Mistakes
39. Avoid Phishing Like the Plague
40. Beef Up Your E-Mail Security
42. Keep Cultural Differences in Mind
45. Brainstorm Possible Problem Causes
46. Evaluate Possible Problem Causes
47. Brainstorm Possible Problem Solutions
48. Evaluate and Agree on the Problem Solution
49. Find an E-Mail Marketing Service
50. Plan an E-Mail Marketing Newsletter
51. Send Out an E-Mail Marketing Newsletter
52. Get Good at Instant Messaging