Cases

Dessert Is Always a Great Idea

At the beginning of this chapter you read about the operational philosophy of the Cheesecake Factory. Using the information presented in this chapter, you should now be able to answer these questions.

Questions for Discussion

  1. 7-23. How would you define quality and how is quality measured in the restaurant industry? Are some measurements more useful than others? Explain.

  2. 7-24. Would you categorize the Cheesecake Factory as a service provider or a provider of goods, or both? How would your classification affect your quality control decisions? How would it affect the way you approach operations?

  3. 7-25. Describe how process flowcharts may be helpful for methods improvement in restaurant operations. What kinds of information would you hope to gain from the flowcharts?

  4. 7-26. Identify a major U.S. restaurant chain that has recently received poor quality ratings. Who are its customers, and what are the basic causes that led to declining quality?

  5. 7-27. U.S. restaurants must comply with local health regulations. The results of periodic inspections have to be posted or published, or both. What actions would you recommend be considered by restaurants to overcome negative perceptions from a less-than satisfactory rating?

Telecommuting Boosts Quality and Productivity … Or Does It?

Early in 2013, Yahoo CEO Marissa Mayer made the controversial decision to ban employees from working exclusively at home. Her action seemed to run in the face of a years-long trend in the opposite direction by her company and other businesses across many industries. The question, then, that faces many organizations (and employees) is the following: Is telecommuting really beneficial? And if so, who reaps those benefits? Certainly today’s information technologies provide telecommuting possibilities on a larger scale than ever before. Yahoo, like many other firms, has an internal Virtual Private Network, into which thousands of employees can log in at remote locations for conducting company business. Mayer’s decision suggested that disadvantages outweighed advantages for her company at that time.18

And yet, more U.S. employees are working remotely than ever before. For example, a Gallup poll in 2016 indicated that 43 percent of employees were working from home at least part of the time, up from 39 percent in 2012. Because those numbers are growing, the future stakes for businesses and employees will depend even more on decisions about home-based versus office-based employment.19

Advocates for telecommuting cite its benefits. A Stanford study indicates a 13 percent productivity increase for call center employees working at home. It also cites greater work satisfaction and less employee turnover. Other studies report home-based employees work up to seven hours longer in their workweek than do those working at the office, have greater productivity, and less absenteeism. At-home employees note that they don’t get distracted by co-workers, they avoid unnecessary commute time, take breaks when they prefer, and have a better quality of life, among other benefits.20

Critics, in contrast, note telecommuting’s downside. Some people simply don’t like to work alone. Others are not as productive working alone because better ideas and problem solutions are more forthcoming through face-to-face interactions and being physically nearby for work-related discussions. Also cited are advantages of separating home and workplace, avoiding the many distractions at home, and claims that telecommuting is widely abused. Employers report that having at least some scheduled on-site work time, even if not full-time, provides better performance, including problem solutions for customer service.

Mayer concluded that Yahoo’s quality and productivity were at unacceptable levels because of too many employees working exclusively at home. She is reported to favor working at the office, citing benefits of gaining information and ideas from meeting new people, spontaneous conversations in the hallways, and quick accessibility to other face-to-face interactions for solving problems. “Speed and quality are often sacrificed when we work from home.” Accordingly, Mayer suspected that Yahoo’s telecommuting may be less productive than it should be. Rather than relying on mere suspicions, she wanted some factual basis, preferably backed up by data. So, she turned to Yahoo’s Virtual Private Network and looked at the data files showing frequencies of employees’ log-ins. She concluded that they were not checking in enough, thus indicating too much inactivity and too little productivity.21

Does face-to-face contact among employees really affect quality and productivity? A study of workers in call-center teams at Bank of America found that, yes, it does matter. Productivity was found to be greatest for workers in close-knit teams where workers mingled more frequently, rather than when working alone. Collaboration and spontaneous information sharing seemed to enhance productivity. But what about in other jobs where workers face different kinds of tasks, some more complex and others much simpler? Does either the office setting or the telecommuting setting, in general, always provide more promise for better productivity and quality? The answer is more likely to be situational rather than “one size fits all.”22

Questions for Discussion

  1. 7-28. How would you define quality for Yahoo’s situation in this case? Explain why.

  2. 7-29. To figure out if Yahoo’s telecommuting is less productive than it should have been, Mayer looked at the log of Yahoo’s Virtual Private Network to see how frequently employees checked in. What do you think of this as a measure of productivity and quality? What other measure(s) would you suggest instead of the one she used?

  3. 7-30. Go to Yahoo’s career website (https://careers.yahoo.com) and look at the kinds of jobs available at Yahoo. From these, identify two job descriptions that you recommend as appropriate for telecommuting. Identify two others that are appropriate for office-based employment. Explain the reasons for your recommendations.

  4. 7-31. Consider businesses such as hotels, television broadcasting, or others that provide services products to consumers. Suppose you want to improve the quality of such a service (choose one or two services). To do so, suppose you are considering allowing telecommuting by some employees, but requiring others to be office-based employees. Identify two kinds of work suitable for telecommuting, and two kinds for office-only jobs. Explain your reasoning.

  5. 7-32. How do you feel about telecommuting? Would you rather have a job, like those at Yahoo, where you have set office hours, or would you rather work from home? Do you think that working from home would cause you to be more productive or less productive? Why?

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