- Business Essentials
- Business Essentials
- Brief Contents
- Contents
- About the Authors
- Preface
- Business Essentials
- Part 1 The Contemporary Business World
- Chapter 1 The U.S. Business Environment
- Learning Objectives
- Doing Business in the Global Marketplace
- Business, Profit, and the External Environment
- Economic Systems
- The Economics of Market Systems
- Economic Indicators
- Developing Skills in Your Career
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 2 Understanding Business Ethics and Social Responsibility
- Learning Objectives
- Simply Divine
- Ethics in the Workplace
- Social Responsibility
- Areas of Social Responsibility
- Implementing Social Responsibility Programs
- The Government and Social Responsibility
- Managing Social Responsibility
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 3 Entrepreneurship, New Ventures, and Business Ownership
- Learning Objectives
- It All Started With a Late Fee
- What is a Small Business?
- Entrepreneurship
- Starting and Operating a New Business
- Trends, Successes, and Failures in New Ventures
- Noncorporate Business Ownership
- Corporations
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 4 Understanding the Global Context of Business
- Learning Objectives
- The Door Opens
- The Contemporary Global Economy
- International Trade
- International Business Management
- Understanding the Cultural Environment
- Barriers to International Trade
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 1 The U.S. Business Environment
- Part 2 Managing the Business
- Chapter 5 Managing the Business
- Learning Objectives
- Alphabet Soup
- The Management Process
- Types of Managers
- Management Roles and Skills
- Strategic Management: Setting Goals and Formulating Strategy
- Contingency Planning and Crisis Management
- Management and the Corporate Culture
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 6 Organizing the Business
- Learning Objectives
- Organizing for Success
- What Is Organizational Structure?
- The Building Blocks of Organizational Structure
- Establishing the Decision-Making Hierarchy
- Basic Forms of Organizational Structure
- Informal Organization
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 7 Operations Management and Quality
- Learning Objectives
- Dessert Is Always a Great Idea
- What Does Operations Mean Today?
- Creating Value Through Operations
- Business Strategy as the Driver of Operations
- Operations Planning
- Operations Scheduling
- Operations Control
- Quality Improvement and Total Quality Management
- Adding Value Through Supply Chains
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 5 Managing the Business
- Part 3 People in Organizations
- Chapter 8 Employee Behavior and Motivation
- Learning Objectives
- A Living Wage
- Forms of Employee Behavior
- Individual Differences Among Employees
- Matching People and Jobs
- Basic Motivation Concepts and Theories
- Strategies and Techniques for Enhancing Motivation
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 9 Leadership and Decision Making
- Learning Objectives
- Authentic Leadership
- The Nature of Leadership
- Early Approaches to Leadership
- The Situational Approach to Leadership
- Leadership Through the Eyes of Followers
- Special Issues in Leadership
- The Changing Nature of Leadership
- Emerging Issues in Leadership
- Leadership, Management, and Decision Making
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 10 Human Resource Management and Labor Relations
- Learning Objectives
- A Unique Partnership Drives Wegmans
- The Foundations of Human Resource Management
- The Legal Context of HRM
- Staffing the Organization
- Compensation and Benefits
- Developing the Workforce
- New Challenges in the Changing Workplace
- Dealing with Organized Labor
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 8 Employee Behavior and Motivation
- Part 4 Principles of Marketing: Building Relationships with Customers for Competitive Advantage
- Chapter 11 Marketing Processes and Consumer Behavior
- Learning Objectives
- Building a Brand With Social Media
- What Is Marketing?
- Developing the Marketing Plan
- Marketing Strategy: Target Marketing and Market Segmentation
- Marketing Research
- Understanding Consumer Behavior
- Organizational Marketing and Buying Behavior
- Small Business and the Marketing Mix
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 12 Developing and Pricing Products
- Learning Objectives
- The Price of Free College
- What Is a Product?
- Developing New Products
- Product Life Cycle
- Determining Prices
- Pricing Strategies and Tactics
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 13 Distributing and Promoting Products
- Learning Objectives
- The Changing Landscape of Commerce
- The Distribution Mix
- Wholesaling
- Retailing
- Physical Distribution
- The Importance of Promotion
- Personal Selling
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 11 Marketing Processes and Consumer Behavior
- Part 5 Managing Information for Better Business Decisions
- Chapter 14 Information Technology (IT) for Business
- Learning Objectives
- Think Before You Click
- Information Technology Impacts: A Driver of Changes for Business
- Creating Portable Offices: Providing Remote Access to Instant Information
- Enabling Better Service by Coordinating Remote Deliveries
- Creating Leaner, More Efficient Organizations
- Enabling Increased Collaboration
- Enabling Global Exchange
- Improving Management Processes
- Providing Flexibility for Customization
- Providing New Business Opportunities
- Improving the World and Our Lives
- IT Building Blocks: Business Resources
- Information Systems: Harnessing the Competitive Power of It
- IT Risks and Threats
- IT Protection Measures
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 15 The Role of Accountants and Accounting Information
- Learning Objectives
- CSI: Wall Street
- What Is Accounting, and Who Uses Accounting Information?
- The Accounting Equation
- Financial Statements
- Reporting Standards and Practices
- Analyzing Financial Statements
- Bringing Ethics into the Accounting Equation
- Internationalizing Accounting
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 14 Information Technology (IT) for Business
- Part 6 The Financial System and Issues in Financial Management
- Chapter 16 Understanding Money and the Role of Banking
- Learning Objectives
- Where Did All the Money Go?
- What Is Money?
- The U.S. Financial System
- How Financial Institutions Create Money and Are Regulated
- The Federal Reserve System
- The Changing Money and Banking System
- International Banking and Finance
- Summary of Learning Objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Endnotes
- Chapter 17 Managing Business Finances
- Learning Objectives
- Fire On the Ground
- Maximizing Capital Growth
- Investing to Fulfill Financial Objectives
- The Business of Trading Securities
- The Risk–Return Relationship
- Financing the Business Firm
- Becoming a Public Corporation
- Regulating Securities Markets
- summary of learning objectives
- Key Terms
- Questions & Exercises
- Building a Business: Continuing Team Exercise
- Team Exercise
- Exercising your Ethics
- Cases
- Crafting a Business Plan
- Endnotes
- Chapter 16 Understanding Money and the Role of Banking
- Appendix I Risk Management
- Coping with Risk
- Insurance as Risk Management
- Insurable Versus Uninsurable Risks
- Special Forms of Insurance for Business
- Liability Insurance
- Property Insurance
- Business Interruption Insurance
- Key Person Insurance
- Business Continuation Agreements
- Appendix II The Legal Context of Business
- Appendix III Managing Your Personal Finances
- Appendix IV Unions and Labor Management
- Glossary
- Index
- Insurance as Risk Management
- Coping with Risk
Appendix I Risk Management
In Chapters 3 , 9 , and 17 we discussed risk from various perspectives. In this appendix we describe other types of risks that businesses face and discuss some of the ways in which they typically manage them.
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