A special thank you to John Wiley & Sons, Inc., Senior Editor Richard Narramore, who quickly caught onto Constant Contact’s passion to educate small businesses and organizations on the power of email marketing and supported us endlessly in our pursuit to bring this book to market. Thanks to the other members of our team at Wiley: Ann Kenny and Kate Lindsay. They helped me navigate the steps as a first-time author.

To Matt Wagner of Fresh Books Literary Agency for guiding us through this great opportunity and working tirelessly to bring this book to fruition.

To the people of Constant Contact, who strive every day to revolutionize the success formula for small businesses and organizations, a piece of what I have learned from all of you is embedded within every page of this book. To Gail Goodman, Bob Nault, Tom Howd, Ellen Brezniak, Bob Nicoson, John Walsh, Steve Wasserman, Dan Richards, and Nancie Freitas, thanks for your leadership. And to the entire Constant Contact Global Market Development Team, a special thanks for the inspiration you provide me on a daily basis.

A special word of thanks to John Arnold for coaching me through the process, expanding my words, assembling the pieces, and driving this project to completion.

Thanks also to Constant Contact’s partners, including SCORE, SBDCs, and Chambers of Commerce, that support us in our mission to educate every small business or organization that wants to understand the Power of Relationships.

And last, to my wife Tracy and my children Madeline and Mitchell for all of their support and encouragement as I toiled away in the office writing this book.