One of my favorite email newsletter writers is Michael Katz (www.bluepenguindevelopment.com). Michael teaches businesses large and small how to write great email newsletters, and his monthly newsletter is something that I very much look forward to reading. In fact, I have given it the ultimate in email recognition—its own folder in my inbox. Michael’s email newsletters are captivating because he takes everyday occurrences and turns them into insightful ideas on how to write better email content. In short, Michael uses his everyday experiences to help his audience become better writers. Michael does not need to tell you that he is available to help you write your content because you already know that. Rather, by sharing his knowledge with the readers, he helps make us all better writers. It’s pretty clever because at the end of the day, if we recognize the value of great writing and the impact it can have on generating business, we are likely to turn to Michael if we need help. Clearly Michael has a knack for writing engaging content. You may think this is beyond your abilities, but it’s not. You don’t have to go overboard with humor but do make your stories come to life.