Index
A
ACE hardware
Acquisition Marketing
Action
Action Marketing
Address books
Advice
Announcement templates
AOL
Approved sender lists
Archives, email, see Email archives
Audiences
Audio
Authentication
Authentication and Online Trust Alliance
Automated features
Auto reply emails
Auto-responders
Awareness, top-of-mind
Awareness Marketing
B
“Back to top” links
Bar Americana
Bartus, Michael
Bijoux Mart International
Blind Lemon Vintage
Block-lists
Block tracking
Blogs
Blue Penguin Development
Bounce tracking
Bouncing
Brand identity
Brands
Broken promises
Brooks, Rich
Buffett, Warren
Business associations
C
Calls to action
CAN-SPAM Act
Cards
Card templates
Categories
Chambers of commerce
Cisco’s Identified Internet Mail
“Click” point
Click-through data
Click tracking
Closed-ended questions
COA, see Cost of acquisition
Codes (coupon)
Collection:
of email addresses
of information
Color (design)
ColorCop
ColorSchemer
Comcast
Comments box
Communications calendar
Competition
Complaints, spam, see Spam complaints
Confirmed permission
Confusion
Connections:
establishing
nurturing
Connection points
Consistency
Constant Contact
and adherence to CAN-SPAM Act
and JMML links
onboarding training at
web site of
Constant Contact Cycle
establishing connections in
establishing trust in
and new customers
nurturing connections in
Consumer expectations
Contact information
Content
amount of
calling for action with
irrelevant
linking to
and objectives
referencing to
using expertise for
using local connections for
using testimonials for
writing process for
Contests
Controlling the Assault of Non-Solicited Pornography and Marketing Act, see CAN-SPAM Act
Conversions
Corlett, Bob
Costs:
of email marketing
of email services
and value
Cost of acquisition (COA)
Coupons
Coyoteblog
Crowne Pointe Historic Inn and Spa
Customers, new
Customer case studies
Customer expectations
Customer loyalty
Customer relationships
benefits of
Constant Contact Cycle for
establishing connections for
establishing trust in
and new customers
nurturing connections for
Customer testimonials
Customer touch points
Custom methods
D
Data:
click-through
from feedback
interpreting
Decision
Delivery rates
Delivery tracking
Dialogue
Direct calls to action
Directions
Direct Mail
DKIM, see Domain Keys Identified Mail
DNS (Domain Name Service)
Document files
Domain Keys Identified Mail (DKIM)
Domain Name Service (DNS)
“Drip” strategy
E
Editing
80/20 rule
Email addresses:
collection of
linking to
Email appending
Email archives
benefits of
creation of
and frequency of emails
management of
Email filters
and causes for undelivered emails
and ISP relationships
and spam-speak
and technical problems
Email pages (archived)
Email Sender and Provider Coalition
Email Service Providers (ESPs):
benefits of using
and CAN-SPAM Act
delivery rate of
and email content
and reputation
scanning by
tracking by
and welcome emails
Email services
Email signature
Email tracking reports
EMarketer
Employees
Episcopal Diocese of Atlanta
Events
Event invitations
Exclusivity
Expectations (customer)
Experimentation
Expertise
Explicit permission
F
Facebook
Facts
Fajita Grill
Federal Trade Commission (FTC)
Feedback
benefits of
from company
customer
to determine preferences
links to
from new subscribers
places to collect
types of questions for
“Felt and Feels” approach
Filtering
Flash files
Flay, Bobby
Flexperience
Flyte
Folders
Formatting
branding in
format types
and forwarding
templates for
Forwarding
Forward tracking
Frequency (of emails)
Frequently asked questions
“From” lines
FTC, see Federal Trade Commission
Fundraising
G
Geography
Gibson, Mel
Giddon, Ken
Girls Learn to Ride
Giveaways
GMail
Godin, Seth
Google
Grabbing attention
Grouping (of content)
Guidance
H
Hard bounce
Harvested lists
Header information
Headlines
Hex-codes
Holiday cards
Holiday spending
Home page (archive)
Home Twin Cities
Hotmail
HTML code
I
Il Forno
Illusion
Images
Image placeholders
Implied permission
Inbound email requests
Incentives
Information
about new subscribers
contact
header
interest, see Interest information
must-have
need-to-have
nice-to-have
as objective
Interest groups
Interest information
Internet
Internet Protocol (IP) addresses
Internet Service Providers (ISPs)
filtering by
and IP addresses
private right of action clause for
relationships with
Interpreting data
Introductions
“from” lines for
length of
subject lines for
Invitations, event
IP addresses, see Internet Protocol addresses
Irrelevant content
J
Jack-Tar American Tavern
“Join My Mailing List” (JMML) links
Jupiter Research survey
K
Katz, Michael
Kitchen Outfitters
Knowledge
L
Length
of emails
of feedback surveys
Links:
to archived emails
“Back to top”
to content
to feedback
LinkedIn
Lists:
approved sender
harvested
management of
protecting
purchased
sharing
sign-up
trusted sender
List rental services
Live seminars
Local connections
Logos
Loyalty, customer
Lucky Duck Web Design
M
Mailbox full
Management:
of email archives
of lists
Marketing, word-of-mouth
Marketing investments
Marketing mix
Maximizing returns
and cost of acquisition
and customer touch points
and marketing investments
Microsoft
Microsoft Outlook
Misspellings
Mobile phones
Mom 4 Life
MSN
Multi-sender emails
Multi-step calls to action
Must-have information
MySpace
N
Need-to-have information
Networking
Newsletter templates
Nice-to-have information
Nonexistent addresses
Nonprofits
No permission
O
Objectives
Online directory listings
Open-ended questions
Open tracking
Options
Opt-out mechanisms. See also Unsubscribe requests
Outreach
P
PDFs
Permission-based email
and CAN-SPAM Act
and consumer expectations
permission types
Personal contact
Personal information
Personalization
Phones
Phone calls
Physical addresses
Placeholders, image
Planning
P.O. boxes
Polls, see Feedback
Post event
Post-purchase follow up
Press releases
Primary objective
Privacy
Procedural emails
Product quality
Profits
Promises
Promotions:
and email archives
excessive
as objective
and trust
Promotion templates
Protecting lists
Purchased lists
Q
Qualitative questions
Quantitative questions
Questions
Questionable identity
R
Readability
Readership
Recession of 2009
Referencing
Referrals
Register of Known Spam Operations (ROKSO)
Registration
Relational emails
Reminders, subscription
Repeat business
Reputation
Response
Results
Return Path
Returns, maximizing, see Maximizing returns
Revenue
Rewards
Rewards programs
RGB codes
ROKSO (Register of Known Spam Operations)
Rothman’s
S
Sanford, David
Save the date
Scanning emails
Search engines
Search engine optimization (SEO)
Self-corrections
Sender ID
Sender Policy Framework (SPF)
SEO (search engine optimization)
Servers
Sharing lists
Sign-up lists
Signup process
Size (of image)
Social events
Social media sites
Social networking pages
Soft benefits
brand identity
customer loyalty
top-of-mind awareness
Soft bounce
Spam. See also CAN-SPAM Act
and “from” lines
and subject lines
Spam complaints
SpamCop
SpamHaus
Spam report tracking
Spam-speak
Spam trap
Speaking engagements
Special interest
Spending, holiday
SPF, see Sender Policy Framework
Staffing Advisors
Statement of Basis and Purpose and Final Discretionary Rule
Subject lines
clarity of
for introductions
and open rates
Subscription reminders
Suggestions
Surveys, see Feedback
T
Table of contents
Target markets
Techcrunch
Templates
announcement
card
newsletter
promotion
Terms of membership
Testimonials
Text bar headers
Thank you emails
Themes
Time sensitivity
Top-of-mind awareness
Tracking
email tracking reports
interpreting data from
mechanics of
purposes of
Tradeshows
Trends
Trust
Trusted sender lists
Turner, Jodie
U
Undeliverable emails
Undelivered emails
U.S. Congress
Unknown user rate
Unsubscribe requests
Unsubscribe tracking
V
Vacation reply
Validation (of addresses)
Value (in general):
demonstrating
of products
Value (of email lists)
and auto-responders
and collecting information
and customer feedback
and protecting lists
and validating addresses
and welcome emails
Video
Vintages (store)
VIP status
W
Walk-in customers
Web crawlers
Webinars
Web sites:
collecting email address on
collecting feedback on
leading customers to
linking to
promotions on
as sources for customers
Welcome emails
automated
collecting feedback on
What Women Want
White space
Women Employed
Word-of-mouth marketing
Y
Yahoo!
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