099 | Site Search Analytics |
Reporting and analyzing user queries submitted as search criteria on a site
- Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs.
- Site search analytics can bolster customer retention, satisfaction, and conversion rates, aligning user-centered activity to measurable business goals.
- For qualitative research, understanding user intent and the information people want from your site can help you evaluate and improve the quality of the search results.
- For quantitative data, a Zipf distribution represents the statistical majority of search terms within a given time frame, pinpointing which should be optimized.
- If you are in “Launch & Monitor” phase, relate site search performance metrics to your organization’s existing Key Performance Indicators (KPIs).
- The data revealed by site search analytics can help you monitor and improve your application’s overall performance.
See alsoContent Inventory & Audit • Key Performance Indicators • Web Analytics
Here is an example of a typical site search analytics Zipf distribution, where a small number of search terms represent the most popular searches.
Courtesy of Josh Cothran, Georgia Tech Research Institute
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.