110 | Time-aware Research |
A moderated, remote testing method engaging a real person in real time, just as he or she is about to complete a task
- In contrast to traditional usability testing where tasks are preselected by researchers, time-aware research happens “just in time” to observe a task of interest.
- Live recruiting intercepts participants at the precise moment that they set out to complete a self-directed task, providing insight into how they accomplish goals.
- Using screen-sharing software, this method enables the usability test to occur within the context of an individual’s native environment or “technological ecosystem.”
- This is a more realistic process than lab testing, as participants can access information on websites, by email, or on their calendar.
- Around 1.5% to 2% of visitors who see the screener will complete it; slightly more than 50% will agree to be contacted; of those, around 65% will be able to participate.
See alsoExperience Sampling Method • Remote Moderated Research • Usability Testing
In “live recruiting” for time-aware research, end users are intercepted by a prompt to participate in a study immediately as they begin a self-directed task.
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