027 | Creative Matrix |
A visual structure that helps generate a wide range of ideas at the intersections of various categories
- To create solutions that we never imagined might be possible, we must break away from conventional thinking.
- To start, draw a large grid of rows and columns and label it: columns are categories related to people (e.g., challenges, pain points, market segments, or personas) and rows are categories enabling solutions (e.g., spaces, technologies, activities, or policies).
- Next, organize participants into teams of 4 to 6 people and instruct everyone to generate as many ideas as they can in silence for 15 to 20 minutes.
- An effective way to populate the matrix with novel ideas is to transform the project’s problem statements into How Might We (HMW) statements.
- Include categories that are seemingly unrelated and designate one row as a wild card for ideas.
Contributed by Barbora Batokova
See alsoHow Might We • KJ Technique • Weighted Matrix
In a relatively short time, many ideas can be generated at the intersections of problem statements with categories that enable solutions.
Courtesy of Barbora Batokova
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