082 | Personas |
Representative human profiles based on archetypal descriptions of users from research
- Personas are crafted from information collected from real users through sound field research and captures common behaviors in meaningful and relatable profiles.
- Personas are useful in humanizing design focus, testing scenarios, and aiding in design communication.
- Human descriptions facilitate easy empathy and communication, while distinctions create useful targets for responsible design.
- Affinity diagramming or other methods can be used to cluster similarities across users to form archetypes.
- Personas are typically page-length descriptions, with a name, a photo, and a story describing key aspects of life, goals, and behaviors.
- Personas are used as a lasting human reference by teams throughout all phases of the project.
- Provide a persuasive human reference when communicating research summaries and scenarios to clients.
See alsoScenarios • Swimlanes • User Journey Maps
This is a persona of a college student. The majority of information about the persona is visually illustrated to reflect her knowledge, activities and interests, influencers, and backstory.
Courtesy of Todd Zaki Warfel, Principal Designer, messagefirst | design studio
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