037 | Design Ethnography |
Deep immersive experience and understanding of a user’s world for design empathy and insight
- Design ethnography is characterized by descriptive accounts of people in their natural settings, typically using qualitative methods.
- It is focused on a highly contextual, comprehensive, and empathic understanding of users, their lives, their language, their artifacts, and their behaviors.
- In contrast to anthropologist ethnographers who immerse themselves in a culture over extensive periods of time, designers aim to sample behaviors.
- Common methods include experience sampling, diary and photo studies, cultural probes, contextual inquiry, conversational interviews, touchstone tours, and observations.
- Analysis is based on deciphering patterns and themes articulated in a set of design implications in preparation for generative research.
See alsoCultural Probes • Exploratory Research • Participant Observation
Design ethnography is performed on the mechanic’s garage, from a study of understanding how technical knowledge and preventative car care might be supported through design.
Courtesy of Gretchen Mendoza. Photos by Ivette Spradlin.
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.