013 | Bull’s-Eye Diagramming |
A method to prioritize a data set using a target diagram
- To create effective solutions, designers must understand what’s important and deprioritize the rest.
- Bull’s-Eye Diagramming helps us achieve clarity and focus by arranging items (e.g., product features, user needs, pain points, etc.) in order of importance.
- The two most common ways to use the diagram are as a team activity to develop a plan of action or achieve shared understanding through a productive discussion, and as a design discovery tool with participants to uncover people’s priorities or beliefs about a topic.
- Achieving consensus can be challenging; however, being part of the prioritization process allows everyone to be heard and feel included.
- With the discovery activity, in silence, a participant uses the diagram to assign rank to items based on their personal preference, values, relevance, importance, etc.
Contributed by Barbora Batokova
See alsoImportance-Difficulty Matrix • Kano Analysis • Values-based Assessment
You can use predefined templates for this method or draw a set of concentric circles on a white board or butcher paper for the activity.
The “What’s on Your Radar?” template provides space for specifying the task or question for participants when you’re using this method as a design discovery tool.
LUMA Workplace. Copyright © by LUMA Institute, LLC. Reprinted by permission of LUMA Institute LLC. Templates available for download at lumaworkplace.com.
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