Index
Symbols
“#” symbol (hashtags), 50
A
above the fold, 32
accepting recommendations, 147
Account tab, 56–60
accounts, 261
Basic, 261–262
canceling premium accounts, 269
closing, 59
downgrading, 270–271
Job Seeker Premium, 242
Premium Business, 263–265
Premium Job Seekers, 265–266
Premium Talent, 267–268
profile settings, 47
Account tab, 56–60
Email Preferences tab, 51–54
Groups, Companies & Applications link, 54–56
Profile tab, 48–51
Recruiting Solutions, 269
Talent Finder premium accounts, 253–254
upgraded, 59, 269
action plan, 16
activity broadcasts, 48
activity checklists, 206–208
activity feed, 102
conversations, 105–107
Profile tab, 49
publishing content, 105–107
Add a Position link, 41
Add a School link, 42
Add Company Page link, 64
Add Connections link, 84
Add Connections page, 85–87
Add Sections link, 45–47
Add Summary link, 39
Add Twitter Account link, 50
Add to Your Network button, 96
adding applications, 56
Additional Information section (profile), 44–45
Admin Tools button, 71
Ads, 11
best practices, 189
bidding process, 186
Company Page, 80
creating, 180–182
dashboard, 281–282
guidelines, 187–188
payment models, 179–180, 186
runtime, 187
target audience, 182–185
text-only, 178
tracking results, 189–190
Advanced People Search tool, 88–91
Advanced Search link, 169
Advanced Search tab (Jobs Home page), 239
Advertise on LinkedIn link, 180
analysis (performance monitoring), 273
Ads dashboard, 281–282
Company Page Analytics, 280–281
metrics, 274–275
profile and network statistics, 275
Network Statistics, 278–280
Profile Stats, 276–277
Profile Stats Pro, 277–278
reputation management, 283–285
Analytics section (Company Page), 64, 74–75
Analytics tab (Company Page), 280–281
announcements, 54
Answers, 10, 149
answering questions, 157–160
asking questions, 149–154
searching questions to answer, 155–157
subscribing to Q&A category feeds, 160–161
Answers Home page, 149
Applicant Routing section (post a Job form), 248
applications, 10
adding, 56
Blog Link, 113–114
Box.net Files, 114–115
E-Bookshelf, 115
GitHub, 115
Google Presentation, 116
Huddle Workspaces, 116–117
jobs, 242–243
Lawyer Ratings, 117
market research
Legal Updates, 230–231
Polls, 226–230
Real Estate Pro, 231–232
marketing
Creative Portfolio Display, 171–172
Events, 167–170
My Travel, 172
Projects and Teamspaces, 118
quick view, 56
Reading List by Amazon, 118
receiving job applications, 250–251
SlideShare, 118
Tweets, 119–120
WordPress, 120
archiving recommendations, 147
Ask Question button, 153
Ask To Be Endorsed link, 147
asking questions (Answers feature), 149–154
awards, 45
B
B2B (business-to-business) initiatives, 17–18
B2C (business-to-consumer) initiatives, 17–18
Basic accounts, 261–262
Basic Information (profile), 38
behavioral characteristics, target audience, 23
best practices, ads, 189
bidding process, ads, 186
Blog Link application, 113–114
Box.net Files application, 114–115
brand
building, 7–8
focus, 32
broadcasts, Profile tab, 48
Browse More Applications link, 168
browser toolbar, 192–193
Build a Company Profile Plugin page, 77
Business (Premium Business) accounts, 263
Business Plus (Premium Business) accounts, 264
business-to-business (B2B) initiatives, 17–18
business-to-consumer (B2C) initiatives, 17–18
buttons
Add to Your Network, 96
Admin Tools, 71
Ask Question, 153
Contact Us, 70
Create a Members-Only Group, 132
Create a New Poll, 228
Create an Open Group, 132
Email Settings, 230
Follow Company, 213
Get Code, 79
Join Group, 123
Join Now, 36
Leave Group, 128
My Polls, 229
Post a Job, 69
Publish Event, 170
Save Changes, 38
Select Experts, 159
Send Invitation, 98
Suggest an Expert, 159
Upgrade, 102
C
Campaign Options page, 185
canceling premium accounts, 269
Career Discussions section (groups), 241
Career Pages, 256
Careers section (Company Page), 63, 69–71
category feeds (Answer feature), 160–161
certifications, 46
Change Following Settings box, 215
classmates, 88
closing
accounts, 59
job postings, 252
colleagues, 87
comma-separated values (CSV), 282
Comment link, 106
Companies link, 64
Company Blog RSS Feed section (Overview tab), 68
Company Description section (Overview tab), 67
Company Page, 9
ads, 80
Analytics section, 64, 74–75
Analytics tab, 280–281
Careers section, 63, 69–71
creating, 64–75
job searches, 240
market research, 211–219
Overview section, 63–68
Products and Services section, 71–75
Products & Services section, 64
recommendations, 79–80
search and discovery, 76–79
Company Pages Admins section (Overview tab), 66–67
Company Specialties section (Overview tab), 67
competitor research, 212
Completeness Bar (profile), 34–35
job application process, 242–243
profile, 47
Account tab, 56–60
Email Preferences tab, 51–54
Groups, Companies & Applications link, 54–56
Profile tab, 48–51
connections
activity feed, 102–107
first-degree, 81–83
importing contacts, 83–87
private messages, 108
Profile tab, 49
searching for people, 87
Advanced People Search tool, 88–91
classmates, 88
colleagues, 87
Find People tool, 91–93
groups, 95
InMails, 101
introductions, 100–101
LinkedIn members, 96–99
People You May Know, 88
Reference Search tool, 93–95
Title Directory, 95
second-degree, 82
third-degree, 82
Contact Us button, 70
contacts
activity feed, 102–107
connections, 81–83
importing, 83–87
private messages, 108
searching for people, 87
Advanced People Search tool, 88–91
classmates, 88
colleagues, 87
Find People tool, 91–93
groups, 95
InMails, 101
introductions, 100–101
LinkedIn members, 96–99
People You May Know, 88
Reference Search tool, 93–95
Title Directory, 95
content
above the fold, 32
ads, 188
conversational, 20
long-form, 19
marketing plan, 22
publishing, 105–107
short-form, 20
strategy, 19–21
conversational content, 20
conversations, 105–107
Corporate Recruiting Solutions, 254–257, 269
cost-per-click (CPC) payment model, 179, 186
cost-per-impression (CPM) payment model, 180, 186
costs
job postings, 246
Premium Business accounts, 263–265
Premium Job Seeker accounts, 265–266
Premium Talent accounts, 267–268
Recruiting Solutions, 269
CPC (cost-per-click) payment model, 179, 186
CPM (cost-per-impression) payment model, 180, 186
Create a Company Page form, 65
Create Email Signature page, 195
Create a Group form, 131
Create a Group link, 130
Create a Members-Only Group button, 132
Create an Open Group button, 132
Create Poll form, 228
Create Your Ad Campaign form, 180
Create Your Profile in Another Language link, 46
Create Your Recommendation form, 144
creating
ads, 180–182
Company Pages, 64–75
Creative Portfolio Display application, 171–172
cross-promotional opportunities, 202
CSV (comma-separated values), 282
customer loyalty, 24
Customize Your Public Profile URL link, 51
D
dashboard (Ads), 281–282
data collection (performance monitoring), 273
Ads dashboard, 281–282
Company Page Analytics, 280–281
metrics, 274–275
profile and network statistics, 275
Network Statistics, 278–280
Profile Stats, 276–277
Profile Stats Pro, 277–278
reputation management, 283–285
data sharing, 56
defining goals, 11–13
degrees of separation (connections), 81–83
desktop email contacts, 85
development
profile, 36
Add Sections link, 45–47
Additional Information section, 44–45
Basic Information, 38
education section, 42–43
Experience section, 41–42
headline, 37–38
photo, 39
recommendations, 43
summary section, 39–40
strategy, 16
B2B versus B2C initiatives, 17–18
content, 19–21
locating influencers, 25–26
marketing, 21–22
networking, 18–19
target audience, 22–25
Disclaimer box, 73
discussions (groups), 134–136
display order (groups), 55
displaying recommendations, 147–148
downgrading premium accounts, 270–271
E
E-Bookshelf application, 115
Edit link, 38
Edit Your Public Profile link, 33
editing email addresses, 59
education section (profile), 42–43
addresses, 59
contacts, 85
frequency, 53
Email Preferences tab, 51–54
Email Settings button, 230
Email Signature tool, 195–197
employee profiles, 241
employers
Premium Talent accounts, 267–268
Recruiting Solutions, 269
enhanced advertising, 57
enhanced Career Pages, 256
etiquette rules, 26–28
Events application, 167–170
Executive (Premium Business) accounts, 264–265
Experience section (profile), 41–42
expired job postings, 252
F
features, 8
Ads, 11, 177
best practices, 189
bidding process, 186
creating, 180–182
guidelines, 187–188
payment models, 179–180, 186
runtime, 187
target audience, 182–185
text-only, 178
tracking results, 189–190
Answers, 10, 149
answering questions, 157–159
asking questions, 149–154
earning expertise status, 159–160
searching questions to answer, 155–157
subscribing to Q&A category feeds, 160–161
applications, 10
Blog Link, 113–114
Box.net Files, 114–115
E-Bookshelf, 115
GitHub, 115
Google Presentation, 116
Huddle Workspaces, 116–117
Lawyer Ratings, 117
Projects and Teamspaces, 118
Reading List by Amazon, 118
SlideShare, 118
Tweets, 119–120
WordPress, 120
Company Page, 9, 61
ads, 80
Analytics section, 64, 74–75
Careers section, 63, 69–71
creating, 64–75
making it easy to find, 76–79
Overview section, 63–68
Products and Services section, 71–75
Products & Services section, 64
recommendations, 79–80
Groups, 10
discussions, 135–136
following members, 135
joining, 125–129
participation, 133–135
searching, 121–124
starting, 129–133
Jobs, 11
application process, 242–243
Corporate Recruiting Solutions, 254–257
job searches, 235–241
Job Seeker Premium accounts, 242
Jobs Directory, 239
posting jobs, 245–252
Skills tool, 257–258
Talent Finder premium accounts, 253–254
marketing tools, 165
Creative Portfolio Display application, 171–172
Events application, 167–170
My Travel application, 172
plugins, 173–175
Service Provider Directory, 165–167
profile, 9, 31
Completeness Bar, 34–35
configuration and settings, 47–60
development, 36–47
focused brand, 32
publicity, 32–34
Recommendations, 137
displaying, 147–148
how they help you, 139–141
requesting, 141–142
testimonials, 138
writing, 143–146
tools, 111–113
feed reader, 59
fees
job postings, 246
Premium Business accounts, 263–265
Premium Job Seeker accounts, 265–266
Premium Talent accounts, 267–268
Recruiting Solutions, 269
Find People tool, 91–93
Find References link, 250
first-degree connections, 81–83
Follow Company button, 213
following members of groups, 135
forwards (profile), 53
G
Get Code button, 79
Get Introduced link, 100
GitHub application, 115
goals, 11
long-term, 12
plan of action, 15–26
short-term, 12–13
Gold career page packages, 71
Google Presentation application, 116
Google Toolbar Assistant, 198
group digest emails, 54
Groups, 10, 121
Additional Information section (profile), 45
connections, 95
discussions, 135–136
display order, 55
following members, 135
job searches, 241
joining, 125–129
managers, 132
open, 125
participation, 133–135
private, 125
public, 125
searching, 121–124
starting, 129–133
as target audience criteria, 183
viewing, 55
Groups, Companies & Applications link, 54–56
Groups Directory, 123
Groups You May Like link, 124
H
hashtags, 50
headline (profile), 37–38
research, 212
solutions, 5
Hiring Solutions, 254–257
honors, 45
HootSuite, 283
How To questions, 154
Huddle Workspaces application, 116–117
I
Import Your Desktop Email Contacts link, 85
importing contacts, 83–87
“in” hashtag, 50
Inbox link, 98
indirect marketing, 6–7
individual email addresses, 86
industry research, 212
influencers
locating, 25–26
marketing plan, 21
informal market research capabilities, 211
following company pages, 211–219
Legal Updates application, 230–231
LinkedIn Signal, 225–226
LinkedIn Today, 220–224
Polls application, 226–230
Real Estate Pro application, 231–232
InMails, 53
connections, 84
Partner, 54
sending messages, 101
integration, marketing efforts, 22, 191
browser toolbar, 192–193
Email Signature tool, 195–197
Google Toolbar Assistant, 198
Lotus Notes widget, 194
Mac Search widget, 197
mobile-optimized site, 208–209
offline, 198–199
online, 199–202
Outlook Social Connector tool, 193–194
prioritizing and executing activities, 204–208
SEO (search engine optimization), 202–204
interview questions, 154
introductions, 53
connections, 84
requesting, 100–101
investor research, 212
invitations, 53
connections, 84
sending/receiving from LinkedIn members, 96–99
J
Job Credits tab, 247
Job Description text box (Post a Job form), 248
Job Functions tab (Statistics Overview page), 218
Job Seeker, 242
Job Seeker Basic, 242, 265
Job Seeker Plus, 242, 266
Job Seeker Premium accounts, 242, 266
Job Seeker Premium badge, 266
Jobs, 11, 235
application process, 242–243
Corporate Recruiting Solutions, 254–257
Job Seeker Premium accounts, 242
JobsInsider tool, 239–240
notifications, 53
postings, 245
Careers section (Company Page), 69–71
expired postings, 252
Post a Job form, 246–250
receiving applications, 250–251
renewing postings, 252
research, 212
searches, 235–241
Skills tool, 257–258
Talent Finder premium accounts, 253–254
Jobs Directory, 239
Jobs Home page, 236
Jobs link, 235
JobsInsider tool, 239–240
Join Group button, 123
Join Now button, 36
Join Subgroup link, 129
joining
group discussions, 135–136
groups, 125–129
subgroups, 129
K
keywords
Basic Information section, 38
profile headline, 37–38
searching groups, 122–123
SEO (search engine optimization), 203
Klout, 284
L
landing pages, ads, 189
languages
profile, 46
setting, 59
Lawyer Ratings application, 117
Learn More link, 86
Leave Group button, 128
Legal Updates application, 230–231
Like link, 106
LinkedIn Signal, 225–226
LinkedIn Today, 220–224
locating influencers, 25–26
logos, 131
Logos section (Overview tab), 67
long-form content, 19
long-term goals, 12
Lotus Notes widget, 194
M
Mac Search widget, 197
Make a Recommendation form, 143
Manage Jobs tab, 247
Manage Social Advertising setting, 57
Manage your Twitter settings link, 50
managers (groups), 132
market research capabilities, 211
following Company Pages, 211–219
Legal Updates application, 230–231
LinkedIn Signal, 225–226
LinkedIn Today, 220–224
Polls application, 226–230
Real Estate Pro application, 231–232
indirect, 6–7
integration, 22, 191
browser toolbar, 192–193
Email Signature tool, 195–197
Google Toolbar Assistant, 198
Lotus Notes widget, 194
Mac Search widget, 197
mobile-optimized site, 208–209
offline, 198–199
online, 199–202
Outlook Social Connector tool, 193–194
prioritizing and executing activities, 204–208
SEO (search engine optimization), 202–204
strategy, 21–22
tools, 165
Creative Portfolio Display application, 171–172
Events application, 167–170
My Travel application, 172
plugins, 173–175
Service Provider Directory, 165–167
Member Profile plugin, 174
Member Settings link, 55
members
connections, 96–99
groups, 134
members-only groups, 125
metrics (performance monitoring), 273–275
Ads dashboard, 281–282
Company Page Analytics, 280–281
profile and network statistics, 275–280
reputation management, 283–285
Mobile link, 208
mobile-optimized site, 208–209
models, payment (ads), 179–180, 186
My Connections page, 278
My Polls button, 229
My Travel application, 172
N
network statistics, 275–280
networking strategy, 18–19
News module section (Overview tab), 68
niche groups, 122
Notification Settings link, 216
O
objectives, marketing plan, 21
offline, marketing integration, 198–199
online, marketing integration, 199–204
open groups, 125
OpenLink messages, 53
OpenLink network, 254
opportunities, 5–8
Outlook Social Connector tool, 193–194
Overview section (Company Page), 63–68
P
participation in groups, 133–135
Partner InMails, 54
passwords, 59
patents, 47
payment models, ads, 179–180, 186
people search, 87
Advanced People Search tool, 88–91
classmates, 88
colleagues, 87
Find People tool, 91–93
groups, 95
InMails, 101
introductions, 100–101
LinkedIn members, 96–99
People You May Know, 88
Reference Search tool, 93–95
Title Directory, 95
People You May Know, 88
performance monitoring, 273
Ads dashboard, 281–282
Company Page Analytics, 280–281
metrics, 274–275
profile and network statistics, 275–280
reputation management, 283–285
photo (profile), 39
plugins, 173–175
policies, 29–30
Polls application, 226–230
Post a Job button, 69
Post a Job form, 246–250
Post a Job link, 246
posting jobs, 245
Careers section (Company Page), 69–71
closing postings, 252
expired postings, 252
Post a Job form, 246–250
receiving applications, 250–251
renewing postings, 252
prediction questions, 154
Premium Business accounts, 263–265
Premium Job Seeker accounts, 265–266
Premium Talent accounts, 267–268
private groups, 125
private messages, 108
Products and Services section (Company Page), 64, 71–75
Professional Experience & Goals text box, 40
profile, 9, 31
Completeness Bar, 34–35
configuration and settings, 47
Account tab, 56–60
Email Preferences tab, 51–54
Groups, Companies & Applications link, 54–56
Profile tab, 48–51
development, 36
Add Sections link, 45–47
Additional Information section, 44–45
Basic Information, 38
education section, 42–43
Experience section, 41–42
headline, 37–38
photo, 39
recommendations, 43
summary section, 39–40
focused brand, 32
forwards, 53
publicity, 32–34
statistics, 275–278
Profile Matches (Talent Finder/Corporate Recruiting Solutions), 249
Profile Stats, 276–277
Profile Stats Pro, 277–278
Profile tab, 48–51
Projects and Teamspaces application, 118
promotions (groups), 134
public groups, 125
Publish Event button, 170
publishing content, 105–107
Q
Q&A category feeds (Answer feature), 160–161
questions (Answers feature), 149–154
answering, 157–160
searching for those to answer, 155–157
R
Radian6, 284
Reading List by Amazon application, 118
Real Estate Pro application, 231–232
Really Simple Syndication (RSS), 59
reasons to use LinkedIn, 4
receiving applications (jobs), 250–251
receiving invitations, 96–99
recommendations, 43, 137
accepting, 147
archiving, 147
Company Page, 79–80
displaying, 147–148
how they help you, 139–141
Profile tab, 51
requesting, 141–142
requesting replacement, 147
testimonials, 138
writing, 143–146
recruiters, 267–269
recruiting job seekers, 245
closing postings, 252
expired postings, 252
Post a Job form, 246–250
receiving applications, 250–251
renewing postings, 252
Recruiting Solutions, 253–255, 269
Reference Search tool, 93–95
Referral Center, 53
Referral Engine tool, 255
renewing job postings, 252
Report As feature, 152
reputation management, 283–285
Request Recommendation link, 79
results (tracking performance), 22, 189–190, 273
Ads dashboard, 281–282
Company Page Analytics, 280–281
metrics, 274–275
profile and network statistics, 275–280
reputation management, 283–285
Resume Builder tool, 243
résumés, 243
return on investment (ROI), 5, 182
ROI (return on investment), 5, 182
RSS (Really Simple Syndication) feeds, 59, 160–161
rules, 26–30, 187–188
runtime, ads, 187
S
Save Changes button, 38
search and discovery, 76–79
search engine optimization (SEO), 202–204
searches
jobs, 235–241
groups, 121–124
people, 87
Advanced People Search tool, 88–91
classmates, 88
colleagues, 87
Find People tool, 91–93
groups, 95
InMails, 101
introductions, 100–101
LinkedIn members, 96–99
People You May Know, 88
Reference Search tool, 93–95
questions to answer (Answers feature), 155–157
recruiting job seekers, 245–252
second-degree connections, 82
security, 24
See Examples link, 40
See More Activity link, 102
Select Experts button, 159
Select from Your Connections List link, 144
Send Invitation button, 98
sending
InMail messages, 101
invitations, 96–99
SEO (search engine optimization), 202–204
Service Provider Directory, 165–167
service terms, 29–30
settings (profile), 47
Account tab, 56–60
Email Preferences tab, 51–54
Groups, Companies & Applications link, 54–56
Profile tab, 48–51
Settings link, 47
Share link, 106
Share on LinkedIn plugin, 173
Sharing Bookmarklet, 199–200
short-form content, 20
short-term goals, 12–13
Sign In link, 79
Signal link, 225
Silver career page packages, 71
Similar Groups link, 123
skills, 47
Skills & Expertise page, 257
Skills tool, 257–258
SlideShare application, 118
social advertising, 57
social media icons, 201–202
social networking sites, 4
Sort by Relevance link, 237
Sprout Social, 284
starting groups, 129–133
statistics (market research), 218–219
Statistics Overview page, 218
subgroups, 129
Suggest an Expert button, 159
summary section (profile), 39–40
SWOT Analysis, 17
T
tactics, 16
Talent Basic, 253, 267–268
Talent Finder, 253–254, 268
Talent Pro, 253, 268
target audience, 22–25
ads, 182–185
marketing plan, 21
Terms and Conditions (LinkedIn Jobs), 245
terms of service, 29–30
testimonials, 138
text-only ads, 178
Third party applications, 56
third-degree connections, 82
Title Directory, 95
Today (LinkedIn Today), 220–224
toolbars, marketing integration, 191
browser toolbar, 192–193
Email Signature tool, 195–197
Google Toolbar Assistant, 198
Outlook Social Connector tool, 193–194
tools, 11
Email Signature, 195–197
JobsInsider, 239–240
Klout, 284
marketing, 165
Creative Portfolio Display application, 171–172
Events application, 167–170
My Travel application, 172
plugins, 173–175
Service Provider Directory, 165–167
Outlook Social Connector, 193–194
Radian6, 284
Referral Engine, 255
Resume Builder, 243
Skills, 257–258
Sprout Social, 284
Trackur, 284
Twitter tool, 111–113
Top Articles News Digest listing, 223
tracking performance, 273
Ads dashboard, 189–190, 281–282
Company Page Analytics, 280–281
metrics, 274–275
profile and network statistics, 275–280
reputation management, 283–285
Trackur, 284
trend questions, 154
Turn On/Off Your Activity Broadcasts link, 217
Tweets application, 119–120
announcements, 132
ID section (Overview tab), 68
settings, 50
tool, 111–113
U–V
Uniform Resource Locator (URL), 51
Unlike link, 106
updates, 102–105
customization, 58
publishing content, 105–107
Upgrade button, 102
Upgrade My Account link, 242, 269
upgraded accounts, 59, 269
URL (Uniform Resource Locator), 51
User Agreement link, 29
View Gallery link, 196
View Plans link, 242, 269
W–X–Y–Z
webmail contacts, 85
websites, 45
Who questions, 154
Who’s Viewed Your Profile module, 276
widgets, 191, 194, 197
WordPress application, 120
writing recommendations, 143–146