Chapter
2
Build Your LinkedIn Plan
In This Chapter
• Developing your LinkedIn strategy
• Defining your target audience
• Finding the online influencers
• Learning the do’s and don’ts of LinkedIn
Once you make the decision to use LinkedIn as a tool to build your business, brand, and career, you need to put together a plan of action, so you can meet your goals. Remember, LinkedIn is a powerful tool in your marketing and branding toolbox that can help you establish your personal and business authority across a global audience, but you can’t do it without a solid strategy. This chapter teaches you how to develop your own LinkedIn strategy and a plan to implement that strategy.
As with most online tools that enable you to publish your own content and conversations, there are some unwritten do’s and don’ts of acceptable LinkedIn behavior that you need to understand and adhere to if you want to be a welcome member of the social networking community. In this chapter, you learn those unwritten rules, as well as the written rules and terms of service that all LinkedIn users must comply with at all times. Review those rules and make sure you follow them, or your account could be disabled.