Chapter
10
Marketing Tools, Features, and Apps
In This Chapter
• Getting listed in the Service Provider Directory
• Promoting and finding events
• Showing off your portfolio
• Making it easy for others to promote you
In Chapter 6, I introduced you to a variety of LinkedIn applications (apps) that you can use to enhance your profile. Each of those apps can indirectly promote you and your business, but this chapter introduces you to tools, features, and apps that enable you to directly market you and your business.
Whether you want to invite people to an online or offline event, show off your portfolio, or share company news and information, there is a tool or app that makes it easy to do so. Using plugins from the LinkedIn Developer Community can also make it easy for your audience to help promote you and your business.