Chapter

12

Integrating Your Marketing Efforts

In This Chapter

You’ve created your LinkedIn profile and Company Page. You’ve joined groups, made connections, written recommendations, answered questions, and even published ads. Now what?

This chapter teaches you how to integrate your varied marketing efforts on LinkedIn, across the web, and offline. You learn how to streamline processes, manage daily activities, and effectively use LinkedIn on the go. It’s time to put everything you learned in Chapters 1–11 into action as a fully integrated marketing plan to build your business, brand, or career!