Chapter
11
LinkedIn Ads
In This Chapter
• Reviewing LinkedIn advertising options
• Creating your LinkedIn ad the right way
• Following the rules
• Understanding budgets and results
LinkedIn Ads is a tool that anyone with a LinkedIn account and a credit card can use to advertise a product, service, company, brand, and so on, to the LinkedIn user community. You create your own ad, choose your budget, and select targeting criteria to ensure your ad is displayed to the most appropriate LinkedIn members.
All LinkedIn ads lead to specific URLs chosen by the advertisers who pay for those ads based on clicks or impressions, which is the number of times the ad is displayed on the site. This chapter teaches you how to create your own LinkedIn ads for optimum results. You also learn how to set your budget, so you aren’t surprised with a huge bill, and how to track the performance of your ads.